M/B creates spinning optical illusion
at Molteni&C's Paris store


French agency M/B has designed a revolving zoetrope installation for Molteni&C's flagship store in Paris, to showcase the Italian furnishing brand's latest products (+ slideshow).

Based on the 19th century optical toy, M/B's zoetrope features a circular motor-driven plate with a specific arrangement of Molteni&C products including the Doda armchair, Domino small tables and 45°/Tavolino, alongside pyramids, cubes and spheres on top.

M/B installation at Molteni&C's Paris store

Strobe lights are used instead of the traditional surrounding cylinder with slits cut into it, to keep the moving objects from blurring into one another and instead creating the impression that the objects have come alive.

M/B installation at Molteni&C's Paris store

Doda by Italian designer Ferruccio Laviani is an armchair that can be combined with the Easy Pouf to create a chaise longue. Doda Low has more generous proportions and a lower back.

M/B installation at Molteni&C's Paris store

Italian designer Nicola Gallizia's Domino range is a system of padded poufs and small tables designed to be used in groups. They can be fitted together creating a variety of combinations, and are available in leather or fabric with tops in glass, marble, and various types of wood.

M/B installation at Molteni&C's Paris store

45°/Tavolino by New York designer Ron Gilad is a nest of small tables with light transparent crystal tops, available in various sizes and in monochrome, American walnut, black oak, or a two-colour finish.

M/B installation at Molteni&C's Paris store

M/B was created in 2011 by Penninghen graduates Marine de Bouchony and Camille de Laurens. The installation was set up for the D'Days design festival in Paris last week.

  • Hugo


  • iag

    Nice. However the most awe-inspiring Zoetrope I have ever seen in person is the one at Studio Ghibli in Tokyo… So, so good.