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Front at Spazio Rossana Orlandi

Front at Spazio Rossana Orlandi

Live from Milan: Swedish design team Front have a new range on show at Spazio Rossana Orlandi, including Changing Cupboard, which has a decorated front that constantly switches between three different patterns.


This is achieved through the same system of revolving triangular battens as used in billboards.


Their Reflections (below) sideboard has the reflection of a room embedded in the lacquer - a technique Front first used in a vase a couple of years ago.


Confetti (below) is a light made of multiple disco balls.



Update: below is a statement from Front about their collection:


In our new collection FOUND we have put together different ordinary already existing things and changed some details. We have let the small characteristics within one object become the essence of the new product.

These are generic objects that we have changed, added something to, taken apart and reassembled or altered the distinguishing characteristic of. There is a cupboard with the reflection of a room at a moment passed, a standard lamp globe with hidden objects inside that make shadow decorations and illuminated light bulbs that appear to be flying. The glint on the surface of glass turns into the decoration of a lamp. A chest of drawers is divided and put back together so that it appears to defy gravity.

Mirror balls are composed in a chandelier that illuminates the room with confetti-like light. A light shines through a door, slightly ajar. This becomes the decoration, but when you open the door the light switches off. A cupboard has a constantly changing surface made out of rotating advertising signs.

We were interested in looking at the relationship between newly designed objects and old existing objects. What differentiates objects from one another within a category - where does the generic object end and the distinctive new product begin?

Reflection cupboard
Cupboards decorated with prints which show the reflection on the surface of the cupboard at a previous moment.

Changing cupboard
A constantly transforming cupboard built out of rotating advertising signs.

Flying Light bulb
Objects added to a regular light bulb make it appear to levitate.

A chest of drawers divided and reassembled so that it appears to defy gravity.

Confetti light
Mirror balls made into a chandelier that spreads a confetti of light around the room.

The glint on the surface of glass is made into the permanent decoration of a lamp.

A cupboard decorated with the light shining through a slightly open door. When you open the door the light turns off.

Shadow light
A globe standard lamp with hidden objects inside that make decorative shadows appear on its surface.

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