The light works on the same principle as fibre optics: light travels along an acrylic rod from the source in the concrete base and follows the bend of the plastic before emerging as a beam from the end.
Pole is available as a floor light or table lamp.
Photographs by Mark Cocksedge
Here's some text from Cocksedge:
POLE for Established & Sons
This elegant table and floor light challenges the common perception that light travels in a straight line. It provides ambient light as well as a dimmable, focussed, directional beam. Using a minimum of materials and components, it is surprisingly simple but provides a spectacle rarely found in such an everyday domestic lighting product.
Light travels from a light source embedded deep within a concrete base and up through an optical grade, precisely curved, transparent acrylic rod and eventually culminates in a bright beam appearing at more than a metre from its source.
“I wanted to create the illusion of bending light on an everyday scale. In order to achieve this I needed
to send rays of light on a journey of internal reflection,” explains Paul Cocksedge.