The Decider (top image) displays the words 'yes' and 'no' alternately, allowing the wearer to make a decision by looking at their watch. The Accurate (above) is a reminer that "life is brief and that we should seize the moment while we are here", while the Mantra (below) alternately displays encouraging and discouraging messages.
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Here's some info about the watches from Crispin Jones:
Mr Jones Watches is the new cult watch brand from London. We create watches that are both provocative and seductive.
The watch today is a curious object - its functional aspect is largely redundant due to the abundence of mobile phones and computers which both keep impeccable time. This redundancy liberates the watch, allowing it to become more playful and carry some alternative functionality.
All the Mr Jones Watches are designed by Crispin Jones, they are genuine indie products entirely conceived and executed following a singular vision. To use a cinematic analogy: most watches may be thought of as Hollywood blockbusters replete with happy ending and saccharine sentiment; Mr Jones Watches in contrast are film noir - interested in the anti-hero and the complicated pleasures of everyday life.
The Decider is a watch that helps you make decisions: as the seconds tick round you see either the word "YES" or "NO" displayed on the watch face; when you need to make a decision you simply look at your watch for your answer.
If you are inclined to cheat then you can pull out the winding crown which stops the mechanism temporarily giving you an answer with no ambiguity. The watch can also answer a more complex question - when you receive it, tell your watch the big question. Wait until the battery runs out - whatever the watch stops on YES or NO is your final answer...
The Decider doesn't necessarily make the right decision every time, but as the American motivational speaker Brian Tracy puts it,"Decisiveness is a characteristic of high-performing men and women. Almost any decision is better than no decision at all."
or as Tony Soprano puts it: "A wrong decision is better than indecision."
The Accurate is the most accurate wristwatch you can buy - the hour hand reads "remember", the minute hand "you will die".
The dial and rim of the glass are mirrored, so the wearer is reflected in the watch face (so there is no ambiguity about who the message is aimed at!) The Accurate is a link to the tradition of the memento mori - an object designed to remind us that life is brief and that we should seize the moment while we are here.
The Mantra alternates a very positive statement (e.g. "you are amazing") with a very negative one (e.g. "nobody likes you"). Every hour the watch displays one positive message and one negative message (the wedge that you read the statement through is also the hour hand). Over time The Mantra makes the arrogant person more humble and makes the humble more confident.
The Mantra is inspired by the psychological theories of Émile Coué who promoted the practice of conscious autosuggestion, that is the repeition of positive statements to heal the body or mind; most famously with the phrase "Every day, in every way, I'm getting better and better."