Furniture by Imaginary Office

Stockholm Design Week 09: designer Daniel Hedner of Imaginary Office presented three prototypes at the Greenhouse young designers' showcase at Stockholm Furniture Fair earlier this month, including this sofa called Pleats Pleats.

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Pleats Pleats (above) that consists of 19 strips of upholstered polyurethane foam, woven around a powder-coated steel frame.

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Mini lamp (above) is made from powder-coated aluminium and brass, while the Ribbon side table (below) comprises a nine metre aluminium strip wrapped into a cube shape.

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"All products are our first prototypes and are now entering a phase two, where we hope to improve material quality, usability,
sustainability and producer friendlyness," says Hedner.

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Here's some text from Imaginary Office:

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Pleats Pleats
A sofa where precision steel meets handicrafts. Take a seat in a weave of clothed polyurethane foam, that wraps around a white powder coated steel pipe frame in a macramé style. Technical foam produced and sponsored by Recticel.

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Mini Lamp
A tall matte white armature on springy legs. It reaches over most people’s heads and creates an enveloping feeling when sitting under its large lamp shade.

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Ribbon
A continuous ribbon in brushed aluminium, wraps around itself to create a sidetable that plays with the eye. Despite the solid metal construction, the light material minimises the weight to only 10 kg.

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Imaginary Office is a young design and architecture studio.

The company was founded by Daniel Hedner in 2008 with the ambition to act as a playground for new ideas and to creatively explore design, form, architecture and materials.

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The goal with our design is to use simple materials in unexpected combinations and dimensions to provide it with a unique and strong identity. Shiny, matt, hard and cold, contrasting with soft, billowing and warm.

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Who we are

Daniel Hedner, Jesper Hedner and Karl Sandoval. Three brothers; one company. Siblingship in the design and architecture spheres is not uncommon and for brotherhood we’re in good company with Campana’s and Bouroullec’s to name a few.Daniel Hedner, Jesper Hedner and Karl Sandoval. Three brothers; one company. Siblingship in the design and architecture spheres is not uncommon and for brotherhood we’re in good company with Campana’s and Bouroullec’s to name a few.furniture-by-imaginary-office-img_0598.jpg

Born Hedner, the middle one is now Sandoval after having picked up his wife’s name.

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