Dezeen Magazine

Sweeper Clock by Maarten Baas

Milan 09 movie: here (above) is an excerpt from Sweeper Clock, a movie presented by Dutch designer Maarten Baas in Milan this April, featuring two men with brooms pushing lines of debris to form moving clock hands.

Baas presented the movie as part of his Real Time presentation at CNC Costume National in Via Fogazzaro from 22-27 April.

Here's some text about Real Time:


"Real Time”, clock-movies by Maarten Baas
C’N’C Costume National - Via Fogazzaro 23 Milan
(Wednesday) April 22-27, 2009

Maarten Baas, the worldwide acclaimed thirty-one years old Dutch designer, becomes film director in occasion of Milan Design Week 2009.
“Real Time”, as the young genius of the leading International art-designers entitled the show, is opening Wed. April 22 in the C’N’C Costume National Milan showroom, guest of fashion director Ennio Capasa, who has always supported contemporary creativity on all its expressions: from art, to cinema to design.

The show-event is produced by Diana Marrone with Studio Maarten Baas and will be placed on more than 500 squared meters.

Thanks to new technologies in video, it's possible to make movies of 12- or even 24 hours. This makes it possible to film a movie with a function to be a clock. Maarten Baas uses this option, by combining theatre, art, film and design in a series of new clock designs.

The Dutch artist-designer signs 3 movies speaking of time passing, shot and mounted in The Netherlands on February and March 2009, with the help of Mondriaan Foundation.

Maarten Baas chooses the cinema language to re-shape a clock collection composed by three models. From the old style analog-alarm to the digital time counter Maarten creates from zero the devices: from the interface to the internal and external “box”. Beside designing those, Baas animates the clocks with a theatre mechanism – with true and living lancets – by involving actors to sign the time.

3D prototypes are shown together with the movies and will work as rough description for the new Baas’ models of time counters. The passing of the time within the clock is given by multitudes of people who – shot and screened in a true interval of 12 or 24 hours – allow visitors to assist to an unusual render of time passing.

A live theatre performance of one of the actors, who will indicate the time during the show, will be part of the exhibition. The man is doing his job in an old, dusty office, wasting his time, while he manually moves the hands of a clock every minute.

Real Time is a choral work that will perfectly run the Maarten Baas style. His public is used – and amazed – by smoked or out-of-scale furniture, produced and moulded with unusual forms and colours, added up with art and music performances who ever surprised by overdoing the usual show range at Milan Fuorisalone.

C’N’C Costume National was created in 2004 by Ennio Capasa also creative director of Italian brand Costume National. C’N’C Costume National makes a name for itself from the very start with its dynamic and modern style which founds its roots in Rock & Roll aesthetic with minimalist attitude.

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