Dezeen Magazine

Mission Bicycle Store by Grayscaled Design

San Francisco design collective Grayscaled have designed the interior of a store in San Francisco, California, that sells custom, fixed-gear bicycles.


Called Mission Bicycle store, the project involved giving physical presence to a brand previously only available online.


The designers have tried to correlate the design of the interior with the digital design of the Mission Bicycle website through the use of text, layout resembling step-by-step assembly and computer interfaces.


Bicycle parts are laid out on light boxes in a manner intended to evoke exploded diagrams, inviting customers to choose the components of their bicycle, which is assembled within the store.


Grayscaled collaborated with Adaptive Path on signage, graphics and bike-part layout.

The information below is from Grayscaled Design:


San Francisco based design collective, Grayscaled, recently completed the flagship store for online company Mission Bicycle, based in San Francisco, California.


The former mortuary and Mexican restaurant, was refurbished for the sale of custom fixed gear bicycles.


Gurney sized light tables display bicycle parts as an exploded diagram, dissecting the bicycle into components to be selected by the customer.


Bicycles suspended and offset above the tables convey the dynamic experience of riding a bicycle through space. An open assembly work area, allows the customers to watch their bicycles being built, and learn about the process and upkeep.


The store design is closely linked to the digital space of, through the use of text, a bicycle building narrative, and the integration of a computer interface onto the sales floor.


Grayscaled is a three woman design collective of M.Arch students at California College of the Arts. Sarah Hobstetter, Elizabeth Rose Jackson and Jessica Stuenkel.

Architects: Grayscaled
Project title: Mission Bicycle store
Location: 766 Valencia St, San Francisco, CA 94110