Dezeen Magazine

100% Inspiration: William Smith

London Design Festival 09: William Smith selects an automatic wire-bending machine as an example of an object that represents the spirit of 100% Design.

Here’s some information from 100% Design about the 100% Inspiration project:

100% Design is one of the few international trade fairs that has had a panel since its inception in 1995. The panel have played an integral part in shaping the quality and vision of 100% Design throughout the years and remain a key force in the level of exhibitor quality and visitor experience. As part of celebrating 15 years of 100% design we are dedicating a feature at the show to the 100% Design panel.

This will be a totem to their unique voices and diverse design experiences. Each panel member has selected an ‘idea’ or an ‘object’ that captures the spirit of 100% Design for them. The panel member profile and selected pieces will be displayed at 100% Design along with short films where some of them are seen presenting their idea.