Dezeen Magazine

Sneaker department at Dover Street Market by Studio Toogood

Interior stylist and designer Faye Toogood has completed an installation to display shoes for fashion brand Comme de Garcons.

toogood_dsm-1.jpg

Located in the basement of Dover Street Market in London, the interior comprises stacked plaster blocks, raw concrete walls, copper pipes and lamps hanging from ropes.

sneaker-department-at-dover-street-market-by-studio-toogood-squtoogood_dsm-1.jpg

More about Studio Toogood: Utility exhibition stand for Tom Dixon.

Photographs by Leon Chew.

Here's some more information from Studio Toogood:

--

SNEAKER DEPARMENT AT DOVER STREET MARKET

London’s legendary Dover Street Market has just revamped its basement by giving it a clean new look. As part of this transformation, the cutting edge fashion label Comme de Garcons asked Interior stylist and designer Studio Toogoodto design and install a new sneaker department that could sit alongside Rai Kawakubo’s personal vision.

sneaker-department-at-dover-street-market-by-studio-toogoodsqusm_detail2.jpg

“I wanted to create a space that was both raw and elegant, so I chose to work with plaster, copper, concrete and rope. The idea was not to have a super glossy, highly finished look but to reveal the very nature of the materials and their inherent imperfections - or in my view - inherent beauty”, explains Faye.

sneaker-department-at-dover-street-market-by-studio-toogood-dsm_detail3-1.jpg

A series of stacking building blocks made from plaster were designed to help re-configure and change the way the space is used. The purity of the white plaster contrasts against the roughness of the rendered concrete walls and a series of interlocking copper pipes provided a strong industrial element to the design as well as providing plinths for the more practical purpose of displaying muli-coloured sneakers. To light the space, Faye chose bulbs on rope by Christien Meindertsma.