Dezeen Magazine

Made in Italy at the Design Museum

Dezeen promotion: starting next week, the Design Museum are to host a series of talks about Italian design in association with Peroni Nastro Azzurro and featuring designers including Piero Lissoni, James Irvine and Fabio Novembre.

Above: Tizio Lamp by Richard Sapper for Artemide, 1972

Called Made in Italy and taking place in London, Brighton and Glasgow, the series of five talks will be chaired by Design Museum director Deyan Sudjic and will also feature designers Antonio Citterio, Ross Lovegrove, Daniel Charny and Mario Bellini.

Above: The Bird Kettle by Michael Graves for Alessi, 1985

All five talks will be filmed by Dezeen and we'll be publishing edited versions of the talks soon after they take place.

Above: Trono chair by Sottsass Associati for Segis

Talk dates are as follows:

  • 5th May - Design Museum, London
  • 10th May - Design Museum, London
  • 12th May - Basement, Brighton
  • 18th May - Lighthouse,  Glasgow
  • 20th May – Design Museum London

Above: CAB chairs by Mario Bellini

Here are some more details from the Design Museum:


To recognise and celebrate the best of Italian Design, Peroni Nastro Azzurro and the Design Museum, London have collaborated on a brand new series of talks entitled ‘Made in Italy - The influence of Italian Design”, taking place in May 2010. The talks will offer unique insights into contemporary Italian Design, with key figures from the industry including James Irvine, Mario Bellini, Piero Lissoni, Antonio Citterio, Roberto Giolito, Claudio Silvestrin and Ross Lovegrove discussing its influence and excellence.

The combination of the finest materials, passion, perfect craftsmanship and a meticulous attention to detail are all employed by Italian designers in a bid for excellence. These same values are also shared by Peroni Nastro Azzurro when crafting the perfectly balanced Italian beer.

Above: Concorso Louvre by Mario Bellini

Launching on the 5th May 2010 at the Design Museum in London, each evening talk will explore the values behind Italy’s creative force, looking at future trends and bringing together the world’s most exciting figures in Italian contemporary design – from designers to manufacturers and creative directors. This collaboration follows on from the 2009 Peroni Blue Ribbon Design Awards, where Peroni Nastro Azzurro collaborated with iconic brand Alessi, briefing up and coming designers to create homeware designs for the authentically Italian occasion of aperitivo, all in celebration of iconic Italian Design.

Deyan Sudjic, Director of the Design Museum and curator of the talks, comments: ‘Italy has a unique place in the landscape of contemporary design; it has a long history of innovation, rooted in the skill and craftsmanship of its traditional workshops, and continually refined by a commitment to innovation. For the Design Museum, understanding the nature of contemporary Italy is an essential part of its programme. It has come together with Peroni Nastro Azzurro, a brand which is defined by those values, to celebrate the best of Italian Design and Style through a season of Italian-inspired talks, ‘Made in Italy’.

Key speakers and topics include:

Made in Italy: Il Modo Italiano
Wednesday 5 May, 7.30pm
Design Museum, London
Speakers include Claudio Silvestrin, Piero Lissoni, James Irvine
This first ‘Made in Italy’ discussion analyses the context for Italian design. Find out more about the role of the manufacturer, designer and consumer and the idiosyncratic relationships that link all three.

Made in Italy: Italian Industrial Design
Monday 10 May, 7.15pm
Design Museum, London
Speakers include Mario Bellini, Dr Penny Sparke, Johanna Grawunder
Be it desirable, stylish, innovative, challenging, reliable or any combination of the above, this discussion will focus on how Italian industrial design makes an impact and leaves a mark. Hear experienced designers, working across a range of disciplines; unpick the nuances of the Italian industrial design scene.

Made in Italy: Italian Design on the Road
Wednesday 12 May, 7.15pm
Brighton, Basement
Speakers include the RCA’s Andrew Nahum
We introduce possibly the most evocative of all Italian design, the Italian car. Bringing together designers who have been involved in creating aspirational vehicles, this talk reveals the processes behind the production of an Italian car

Made in Italy: Milan Design City
Tuesday 18 May, 7.15pm
Glasgow, Lighthouse
Speakers include Fabio Novembre, Daniel Charny, Joseph Grima
Why does everybody go? For nearly half a century the Milan International Furniture Fair has provided a platform from which to promote what is current, radical and/or anticipated in the world of design. This discussion will explore how the event fits into the Italian design scene and asks what role it really has in provoking and promoting new Italian design.

Made in Italy: The Future
Thursday 20 May 7.15pm
Design Museum, London
Speakers include Antonio Citterio, Ross Lovegrove and Roberto Giolito
The achievements of the last 50 years of Italian design are clear, but where is Italian design heading next? To conclude the ‘Made in Italy’ series of informed discussions about the importance and impact of Italian design, a distinguished panel analyse current trends and try to anticipate what could or should be coming next.

There are three London talks, (5th, 10th, 20th May) followed by one in Brighton (12th May) and one in Glasgow (18th May) – all chaired and curated by Design Museum Director Deyan Sudjic. For further details of each seminar, visit

Tickets are priced at £10/£5 Design Museum Members.

To purchase tickets; email [email protected] , or phone 020 7940 8783, or visit