25% off a Togo sofa by Michel Ducaroy at Ligne Roset

Dezeen promotion: to celebrate their 150th anniversary French brand Ligne Roset are offering a 25% discount on their classic Togo seating range by Michel Ducaroy.

Created in 1973, the Togo collection includes small and large sofas, armchairs, corner seats and footstools.

The offer runs for 150 days from May until the end of September.

Visit www.ligne-roset.co.uk/anniversary for more details.

Here's some more information from Ligne Roset:

Ligne Roset Celebrates Its 150th Anniversary in 2010
Opportunity to purchase Togo at a discount of 25%

Ligne Roset celebrates its 150th anniversary in 2010. To mark the occasion, Ligne Roset plans to share the festivities with the public through numerous gifts, events, reissues and limited editions. The only French éditeur-fabricant-distributeur’ (creator-manufacturer-distributor) of high-end contemporary furniture, this family run business is led today by the fourth generation of Rosets, the brothers Pierre and Michel Roset, recently joined by their sons Antoine and Olivier.

A highly contemporary international design brand, Ligne Roset is renowned the world over for its collections of cutting-edge furniture and accessories. Collaborations with both internationally recognised and emerging young designers ensure that the collections have a strong design focus and are endlessly innovative.

With a reputation for quality and innovation at every level, Ligne Roset uses traditional savoir-faire coupled with the very latest industrial techniques. Creative research and enduring aesthetics, a combination of wholly-owned stores and a carefully-selected distribution network, together with environmental practices initiated during the 1970’s, and constant communication with the general public through innovative advertising campaigns, have helped to create one of the world leaders of contemporary furniture, with a presence in 70 countries.

As part of the celebrations, for 150 days (from May to September), Ligne Roset will offer the public the opportunity to purchase Michel Ducaroy’s cult piece, Togo (1973), at an exceptional discount of 25%. This is made possible by joining forces with two leading suppliers (Recticel for the structure and Alcantara for the covering).

Since its conception, Togo has become a veritable design icon, selling more than 1,200,000 pieces worldwide and enjoying uninterrupted success. Emblematic of the Seventies, a sign of times which were changing ‘pour trouver la plage sous les pavés’ (literally, ‘finding the beach beneath the cobbles’), adopted by the hippie generation who adored it for its aspiration to being different and its invitation to laziness, Togo seems to come straight out of a Claire Brétecher drawing. Its compact dimensions and buttoned silhouette have been spotted everywhere, from the lobbies of the Standard Hotel in Hollywood, Los Angeles to the studio of Patrick Eudeline.

The 25% discount is offered on all items in the Togo collection (small and large settees, armchair, corner seat and footstool) when upholstered in a choice of 74 colours of plain Alcantara and 27 of Alcantara gaufré (dots, pebbles, or striped motif).