![](https://static.dezeen.com/uploads/2010/05/dzn_Konstfack-at-ICF-5.jpg)
Potential Energy by Whatswhat Collective
Swedish designers Whatswhat Collective have designed a pleated lamp shade that changes shape when its drawstrings are pulled.
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Called Potential Energy, their inaugural collection will be launched at ICFF in New York this month.
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The range also includes a floor and desk lamp that can be adjusted by pulling the power cord through holes in their stands.
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The collective will represent Konstfack University College of Arts, Crafts and Design from Sweden at the fair.
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Here's a little bit of text from the designers:
Konstfack will be represented at this years 2010 ICFF in New York. Initiated by John Astbury, Bengt Brummer and Karin Wallenbeck, “Potential Energy” is a collection of lighting that explores this concept.
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This is the first project from the Whatswhat Collective.
![](https://static.dezeen.com/uploads/2010/05/dzn_Konstfack-at-ICF-10.jpg)
The lamps represent the presence of both suggested and actual movement.
![](https://static.dezeen.com/uploads/2010/05/dzn_Konstfack-at-ICF-7.jpg)
Each piece expresses a different take on potential energy, playing with structure, dynamics and atmosphere.
![](https://static.dezeen.com/uploads/2010/05/dzn_Konstfack-at-ICF-9.jpg)
Inviting interaction to set the potential energy in motion. A story of analogue dimming, movement and rest.
![](https://static.dezeen.com/uploads/2010/05/dzn_Konstfack-at-ICF-8.jpg)
Come and see the show in New York at the ICFF Booth number 1076, May 15-18th 2010.
See also:
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Lantern by Mathias Hahn for Ligne Roset |
Also showing at the ICFF |
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