Swedish designers Whatswhat Collective have designed a pleated lamp shade that changes shape when its drawstrings are pulled.

Called Potential Energy, their inaugural collection will be launched at ICFF in New York this month.

The range also includes a floor and desk lamp that can be adjusted by pulling the power cord through holes in their stands.

The collective will represent Konstfack University College of Arts, Crafts and Design from Sweden at the fair.

Here's a little bit of text from the designers:

Konstfack will be represented at this years 2010 ICFF in New York. Initiated by John Astbury, Bengt Brummer and Karin Wallenbeck, “Potential Energy” is a collection of lighting that explores this concept.

This is the first project from the Whatswhat Collective.

The lamps represent the presence of both suggested and actual movement.

Each piece expresses a different take on potential energy, playing with structure, dynamics and atmosphere.

Inviting interaction to set the potential energy in motion. A story of analogue dimming, movement and rest.

Come and see the show in New York at the ICFF Booth number 1076, May 15-18th 2010.

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