Theurel & Thomas by Anagrama | Dezeen

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Theurel & Thomas by Anagrama

Theurel & Thomas by Anagrama

Mexican studio Anagrama have created the interiors and branding for the first shop in Mexico dedicated to French macarons.

Theurel & Thomas by Anagrama

Called Theurel & Thomas, the store is predominantly white to allow the colours of the macarons to stand out.

Theurel & Thomas by Anagrama

Here's some more information from the designers:


Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries.

Theurel & Thomas by Anagrama

For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.

Theurel & Thomas by Anagrama

One of the most important extensions of a brand, which has a business based in store selling, is the design and ambiance of the stores. The pâtisserie of Theurel & Thomas has an enlighten space with an exclusivity and elegance atmosphere.

Theurel & Thomas by Anagrama

The store location is found in San Pedro, Mx. Latin America's most affluent suburb.

Theurel & Thomas by Anagrama

White is a central part of the design and it plays as a contrast with the colors of the French macarons.

Theurel & Thomas by Anagrama

Details were an essential part of our work. We meticulously selected each porcelain piece making a balance with sophisticated specks that made the value of the brand and the exclusivity of the product outshine. We created the brand as well as the architectural space.