Art directed by creative director of Vogues Hommes International Alex Wiederin, the book features artwork and illustrations commissioned by Weber alongside his photography of the Dedon collection.
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Here are more details from Dedon:
DEDON Launches “Coming Home”, a limited-edition book by Bruce Weber
DEDON, the world’s leading outdoor furniture brand, takes its collaboration with legendary American fashion photographer Bruce Weber to a next level with the publication of Coming Home, a sumptuously produced, 120-page limited edition book, now available on DEDON’s website and at DEDON Stores worldwide.
Building on themes Weber developed for the current DEDON advertising campaign, Coming Home is an exploration into the meaning of home and the feelings we hold for it. Personal, poetic and eclectic, the book weaves together exclusive imagery by Weber with artwork and illustrations specially commissioned by the photographer.
The visual centerpiece of Coming Home is an elaborate treehouse Weber had specially built. Against this fantasy backdrop, furnished with DEDON’s luxurious hand-woven designs, a cast of more than 20 models of three generations, many them longtime friends and collaborators of the photographer, enact scenarios of everyday life.
From showering to sunbathing, taking a siesta to jamming with the band, these enchanting scenarios, some twenty of them in all, naturally convey the key DEDON message of feeling at home wherever you are. As its title suggests, “Coming Home” stands for a return to nature, to life outdoors — indeed, to one’s own Outdoor Living Room, a concept DEDON pioneered.
“When I saw the treehouse Bruce had created,” says DEDON founder and chairman Bobby Dekeyser in the interview that serves as the text introduction to Coming Home, “I felt I could move in immediately and stay for a year — easily.” Adds Weber, “I always wanted to have a treehouse when I was growing up, and I finally got to have one.”
The “Coming Home” campaign represents Weber’s first ever collaboration with a furniture brand. Like the campaign itself, Coming Home was art directed by Alex Wiederin, creative director of Vogue Hommes International and 10 Magazine, who carries the relaxed, romantic spirit of Weber’s imagery into the layout, design and production quality of this unique coffee table book.
DEDON will donate 10€ (13$) of each sold copy of Coming Home to Green Chimneys. A foundation Bruce Weber has been supporting for years, Green Chimneys is a pioneer in the field of animal-assisted therapy for children with emotional, behavioral, social and learning challenges (www.greenchimneys.org).
About DEDON GmbH
A manufacturer of exclusive outdoor furniture, DEDON is one of the world’s leading providers in the industry, and the company has received numerous international design awards. The company, which was founded in 1990 by the former professional soccer player Bobby Dekeyser, revolutionized the outdoor furniture market with its designs within a few years. With over 3,000 employees, DEDON is now represented in more than 80 countries and opened DEDON showrooms in Barce- lona, Paris, Hong Kong, Vienna, Hamburg, Milan, Antwerp, Monaco, Athens and, as of November 2009, in Limassol.
About DEDON Fiber
The basis for DEDON’s success is a highly durable synthetic fiber manufactured at the headquarters in the North German town of Lüneburg. Developed over 20 years ago, the unique DEDON Fiber is still considered “the original” in the industry; the “Made by DEDON” seal stands for the highest standards of quality and design. The fiber is washable, extremely easy to care for, and is not affected by saltwater, sunlight, and high or low temperatures, and furthermore is also ecologically degradable.
DEDON furniture is designed by international designers, produced based on German standards of quality, and is manufactured by hand in a traditional fashion by weaving artists on the island of Cebu in the Philippines. In this way, every piece of furniture embodies the combination of modern technology and centuries-old craftsmanship.
Congratulations to our winners! Nazrin Ramlee in Singapore, Tim Hsieh in Taiwan, Sarah Rowlands in the Netherlands, Benjamin Michael Hosking in Australia and Ariel Fernandez Corona in Spain.