Dezeen Magazine

The End of History by BrewDog

The End of History by BrewDog

Scottish brewery BrewDog have packaged their latest range of beers inside dead animals.

The End of History by Brew Dog

Called The End of History, the collection of roadkill includes seven stoats, four squirrels and a hare, each containing a bottle of beer at 55% ABV.

The End of History by Brew Dog
The range has now sold out.The range has now sold out.
The End of History by Brew Dog

Here's some more information from BrewDog:

World’s strongest and most expensive beer goes on sale in UK

New BrewDog beer is 55%ABV, costs £500 per bottle and is packaged in a stuffed animal

BrewDog, the maverick independent brewery, has unveiled the strongest and most expensive beer in the world – The End of History – available to buy in the UK from today. At 55%ABV and £500 for a bottle, the blond Belgian ale is infused with nettles and juniper berries is served from unique bottles made with stuffed animals dressed in eccentric outfits. Just 12 bespoke bottles have been produced, using seven dead stoats, four squirrels and one hare.

BrewDog co-founder, James Watt commented:

“In true BrewDog fashion we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits. This is the beer to end all beers. It’s an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer one stuffed animal at a time.”

The name ‘The End of History’ derives from the famous work of philosopher Francis Fukuyama – implying that this is to beer what democracy is to history. The artisan beer has been crafted at the company’s brewery in Fraserburgh, Scotland and has been infused with juniper berries and nettles from the Scottish highlands.

The striking individual bottles were hand crafted by a taxidermist in Doncaster and each animal died of natural causes before they were used to hold the world’s most expensive beer. The outfits were made-to-measure and each bottle has its own quirky personality.

James Watt added:

“The impact of The End of History is a perfect conceptual marriage between taxidermy, art and craft brewing. The bottles are at once beautiful and disturbing – they disrupt conventions and break taboos, just like the beer they hold within them.”

To achieve The End of History’s record-breaking alcohol content, BrewDog’s brewers use an extreme freezing technique whereby the beer is kept at temperatures well below freezing to separate the water from the solution. The process is then repeated dozens of times, requiring hundreds of litres of beer to be reduced through the process to produce just enough for a 330ml bottle – hence the record breaking cost.

James Watt continued:

“We want to show people there is an alternative to monolithic corporate beers, introduce them to a completely new approach to beer and elevate the status of beer in our culture. Drinkers in the UK are constrained by lack of choice; seduced by the monolithic corporate brewers huge advertising budgets and brainwashed by vindictive lies perpetrated with the veracity of propaganda. They can’t help but be sucked down the rabbit hole. We are on a mission to open as many people’s eyes as possible.”

BrewDog is Scotland’s largest independent brewery, producing cult beers such as Punk IPA, Trashy Blonde and Tactical Nuclear Penguin. The company, which has faced widespread controversy over its high alcohol beers before, has grown by 250% in the last year and now exports its artisan beers to 17 different territories.

What is BrewDog?

BrewDog founders James Watt and Martin Dickie (both only 26) were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. They decided the best way to fix this undesirable predicament was to brew their own beers. Consequently in April 2007 BrewDog was born. Both only 24 at the time, they leased a building, got some scary bank loans, spent all their money on stainless steel and started making some hardcore beers.

BrewDog is dedicated to making cool, contemporary and progressive beers showcasing some of the world’s classic beer styles. All with an innovative twist and customary BrewDog bite.

See also:


Taxidermy artwork
by Idiots
at Torch Gallery
Avifauna by Maarten Kolk
& Guus Kusters