Dezeen Magazine

The Tramshed at London Design Festival

The Tramshed at London Design Festival

Dezeen promotion: Dezeen are proud to be media partners of The Tramshed, a new east London destination open 22-26 September during the London Design Festival.

The Tramshed at London Design Festival

Above: V02 by Void at Dezeen Watch Store

Exhibiting brands will include Matthew Hilton, Studioilse and PearsonLloyd, plus our own Dezeen Watch Store pop-up shop.

The Tramshed at London Design Festival

Above: Mollis Black by RVW

A daily programme of talks entitled The Tramshed Live will be curated by design writer and conference producer Aidan Walker.

The Tramshed at London Design Festival

Above: Together Table by Ilse Crawford

Speakers will include Patricia Urquiola, Luke Pearson, Tom Dyckhoff, Matthew Hilton and Ilse Crawford.

The Tramshed at London Design Festival

Above: Haijk cups by RVW

The Tramshed opens Wednesday 22 to Sunday 26 September.

32 Rivington Street,
London EC2A 3WQ
Free Entry

More information about Dezeen Watch Store »
All our stories about the London Design Festival 2010

The information that follows is from The Tramshed organisers:

The Tramshed – London Design Festival’s Premier Destination Announces International Exhibitor List

The Tramshed, set to be the premier destination at this year’s London Design Festival, is delighted to announce the 25 exclusive international design brands exhibiting at this bold new venue.

Initiated by De La Espada’s founding director Luis de Oliveira, and delivered by respected design-event experts Deborah Spencer and Alice Breed, this striking post-industrial venue will showcase the very best in high-end authentic design. Brands showing include Benchmark, Studioilse, Scin, Autoban, Another Country, Bocci, Decode, Michael Sodeau, Dezeen Watch Store, RVW, Matthew Hilton and Kvadrat.

The Tramshed Live, curated by design writer and seminar/conference producer Aidan Walker, will run a series of thought-provoking design debates. Set to be the most provocative and engaging presentations of the festival, featuring a line-up of leading designers and creative thinkers including Patricia Urquiola, Luke Pearson of PearsonLloyd, Matthew Hilton and Ilse Crawford. Refer to page 8 for the full programme.

The Tramshed at London Design Festival

Above: Flower Cup Chair by Leifdesign

This former electricity power station for the Shoreditch tram system, will host a spectacular design installation “The Dwelling Lab” by Patricia Urquiola and Giulio Ridolfo featuring the new BMW 5 Series Gran Turismo. Blending their creative and technological expertise, the German carmaker and the Danish textile manufacturer Kvadrat have collaborated to create a unique sculpture, based on an innovative car concept. Urquiola and Ridolfo have created a design whose most daring elements – huge cone-like structures that seem to be growing out of the car’s body – draw the viewer inward just as they reveal the usually sealed-off interior to the outside gaze.

In the main hall, Canadian manufacturer Bocci, best known for their beautiful chandelier installations, will showcase their latest designs. The Series 28 is made using a special glass-blowing technique, where air is repeatedly blown in and then sucked out of intermittently heated and cooled glass. The Series 21 uses thin-wall raw porcelain and blown borosilicate glass, and the Series 14 chandelier is a family of low-voltage pendant lighting products. All are designed to be clustered in groups and feature varying imperfections and bubbles that ensure each casts a unique light.

The Tramshed at London Design Festival

Above: 28 series by Bocci, the first retail venture from internationally acclaimed online design and architecture magazine Dezeen will debut its inaugural collection. Specialising in unique, designer watches, the launch range features collections from global talents including internationally renowned British designers Michael Young and Jasper Morrison, super-cool Japanese industrial designer Naoto Fukasawa, and pieces from boutique brands such as Hong Kong’s VOID and London’s cult watchmaker Mr Jones.

Another Country, an exciting new contemporary furniture brand will launch at the Tramshed with a debut collection of nine pieces. Its designs are archetypal, calling on the familiar and unpretentious forms of British Country kitchen style, allied to traditional Scandinavian and Japanese woodwork. This first collection, with recognisable forms of craft furniture are pared back to their most basic elements and made using the most efficient workshop techniques and the best quality wood.

The Tramshed at London Design Festival

Above: Anything stationery by Michael Sodeau

Continuity across the exhibition space will be provided by revolutionary Swedish floor company Bolon who will showcase their unique woven-vinyl flooring through- out, cleverly integrating the design and colour into the scheme of the exhibition.

The Tramshed will play host to the official UK launch of RVW, founded by Johannes Herbertsson and Jonas Nordgren in 2009. Located in the city of Malmö in the south of Sweden, RVW draws on the knowledge, talent and skills of this region to create authentic timeless designs. The installation will include delicate accessories such as the Haijk flowerpot  - a glazed pot in a pine base - to striking furniture pieces like Mollis - a visually impressive yet simple, lightweight, low-slung easy chair.

The latest furniture, lighting and interior product experiments from design duo Scott, Rich & Victoria, will also be shown at Tramshed. Scott Fitzsimons and Richard Hartle both studied at the School of Design, Victoria University of Wellington, New Zealand. Their international inter-disciplinary studio launched in 2009, and now works from opposite ends of the international time zones in three workspaces; London, Auckland and cyberspace.

The Tramshed at London Design Festival

Above: Martini Set by Miranda Watkins

rare will be presenting their debut furniture ranges Twig and Edward at the Tramshed alongside their digitally crafted and textured panels. The Twig range includes a bench, tables and chairs rendered in light oak. Their design evokes the complex intertwining of branches, while the Edward series of benches, arm- chairs and stools are a contemporary re-interpretation of Edwardian seating.

Benchmark, the design-led manufacturer of bespoke furniture, will transport their Kintbury workshops to the Tramshed, where skilful craftsmen will make a range of furniture from domestic pieces to commercial projects, demonstrating their specialist skills in both wood and metal-working. In celebration of the event, Benchmark will produce a limited edition London Design Festival piece, to be given away to one lucky visitor each day. Visitors can also enjoy a drink from the ‘work in progress’ bar while they watch the craftsmen at work.

The Tramshed at London Design Festival

Above: Dwelling Lab by BMW and Kvadrat

Decode, will showcase their third collection consisting of furniture, lighting and accessories with new and existing pieces from British designers Benjamin Hubert, Jarrod Lim, Jethro Macey, Jonathan Prestwich, Ryan Malone, Samuel Wilkinson, T I M, Viable London and voonwong&bensonsaw. A new collaboration between artist Rob Ryan, graphic/textile designer Cristian Zuzunaga and architects dRMM will also be shown at the event.

Following a year in development, award-winning contemporary British furniture brand James UK will also be premiering two new chair ranges and interior products. Specialising in hand-made, high-spec furniture manufactured in Britain, James UK will be expanding on the hardwood and upholstery theme of its highly successful Wing chair, as well as launching a fully upholstered compact sofa and armchair.

Another attraction will be Human Made - an exhibition which aims to communicate with the viewer on an emotional level, united and manufactured by De La Espada. The collection will feature a modular cabinet with sliding doors by Matthew Hilton as well as an innovative lounge chair by the acclaimed British designer. Studioilse will preview the Together Table, an extendable table made in solid chestnut to accompany the existing Seating for Eating range. Autoban will launch Butterfly chair, inspired by the wings of a Butterfly, available in solid American black or white walnut or in a range of fabrics.

The Tramshed at London Design Festival

Above: Butterfly chair by Autoban

Vanhoffonterwerpen will launch a lounge chair and cabinet developed from a basic building block of design: a beam. Inspired by the precise simplicity of functionalist design the new products have carefully considered proportions and angles. Leif.designpark will double their existing range with seven new products including Flower Cup chair, a dining chair with a distinctive moulded plywood backrest rising up around the upholstered seat as well as Hug 2-seater sofa and Len Lamp. Charlene Mullen will launch two new cushion collections Atoms and Patterns and Perch.

Debuting at The Tramshed will be Innermost’s Autumn/Winter 2010 collection celebrating the work of key international designers. The installation is an east meets west experiment, with the best of young America in the same launch range as the finest from China, all set alongside items from European designers. Pieces include Clinker by Rich Brilliant Willing, Beads by Winnie Lui and design classic Origami by Anthony Dickens in a new finish.

Material specialists SCIN will be showcasing the latest additions to its famous mate- rial library as well as exhibiting the installation ‘Somewhere over the Rainbow’, exploring the link between colour and material. It brings 12 mate- rial designer/makers and suppliers together, ranging from digitally-printed metal- coated polymers to beautiful acrylic, electro-reactive wallpaper. The installation features a 12m long ceramic ‘Bluebirds Flying’, created by artist, creative thinker and recent RCA graduate Karen Price. Annabelle Filer, creator of the SCIN materi- als library and Mixology’s ‘Personality of the Year 2010’ will also be speaking at Tramshed Live.

The Tramshed at London Design Festival

Above: Another Country

Internationally renowned British designer Michael Sodeau and Japanese company Suikosha will present their new stationary brand ANYTHING with a temporary pop-up shop at the Tramshed. Michael will also be showing alongside Portuguese stone specialists Sienave, who will debut the progress of their +Stone brand and its diverse range of furniture and functional products.

Pioneering British furniture brand Ercol will sponsor the Tramshed Live seminar area, displaying products from its renowned Ercol Original collection including the ‘Love Seat’ and ‘Butterfly Chairs’.

‘LINK’ designed by PearsonLloyd will be used to transform the seminar space into a visually striking, yet practical space. Manufactured by Movisi, ‘LINK’ is a modular building block used to build an endless array of different interior rooms.

The Tramshed at London Design Festival

Above: Compact Sofa by James UK

Miranda Watkins and Michele Oberdieck will collaborate with a contrasting display of design objects. The geometry of Miranda’s mobiles and lighting designs will be balanced by the organic imagery in Michele’s glass panels and printed fabrics.

The Tramshed at London Design Festival

Shoreditch Ball will preview ‘Auction Lots’ pieces donated by the world famous artists, designers and fashion leaders, giving potential bidders the chance to view the remarkable range of desirable lots. Pieces from Gavin Turk, Jam, Martino Gamper, Sam Wilkinson will be unveiled at The Tramshed.

The Tramshed at London Design Festival

Other exhibitors include textile designer Graham Hollick as well Corinna Dean and The Historic Lighting Company who will be displaying a range of fabric lights.

The Tramshed at London Design Festival

The Tramshed Live!

A challenging, inspirational, entertaining and thought-provoking programme of presentations, discussions and events at The Tramshed designed to stimulate debate – and action – under the overall theme of ‘New Direc- tions for Design’. We are still engaging panellists and contributors, and times may change – visit the website for regular updates.

Wednesday 22 September, 6pm

‘Can design make us more human?’

Ilse Crawford and a panel of design practitioners – plus at least one contribution from a distinguished speaker who is completely outside the discipline - explore what it means to ‘design with humanity’, or make ‘human- centred design’. Cities, places and products shape human behaviour. Designers and architects can create bet- ter places to live by focusing, right from the start, on the people who inhabit them, and addressing their needs - emotional and social as well as practical. The session provides a keynote starting point for the discussions throughout the week; we all know that design needs to re-think its priorities, but what does the new order look like?


  • Ilse Crawford, principal of StudioIlse and distinguished practitioner of ‘emotional design’;
  • Morgwn Rimel, Director, The School of Life;
  • Steph McDonald, principal and partner, 6a Architects
  • Dan Pearson, Dan Pearson Studio
  • Tom Dyckhoff, architecture critic, The Times

Thursday 23 September, 1.30pm

‘Augmented reality’ and the future of online retail

Shopping online has its advantages – speed and convenience – but it offers nothing to compare with the ‘flesh and blood’ experience of ‘real life’ shopping, which is crammed with the social and sensuous elements that make it (arguably) distinct, memorable and (sometimes) satisfying. We embark on a journey, with two re- nowned retail specialists and a state of the art technologist, through the possibilities that digital technology can offer to make online retail as real as it can be.


  • Doug Barber, MD, Barber Design Consultancy
  • Jon Tollit, Principal and Retail practice leader, Gensler
  • Alex Wrottesley, founder and partner, Near Global London

Thursday 23 September, 4.30pm

Luxury, necessity, sustainability – and a very unusual car

The Tramshed Live is delighted to welcome the people that made the BMW / Kvadrat ‘Dwelling Lab’ installa- tion, first seen in Milan this year, happen. Innovative thinkers such as BMW’s Group Design Director Adriaan van Hooydonk, Milan-based designer Patricia Urquiola and colour and textile specialist Giulio Ridolfo have cre- ated a piece which is almost impossible to define in anything other than its own terms, but which, you may be sure, begs a myriad of questions. About the nature of personal transport, the social future of the automobile, the humanity of an automotive interior, the divide between the ‘haves’ and the ‘have nots’, and the implications for a sustainable future. This is one definitely not to miss.


  • Adriaan van Hooydonk, group design director, BMW
  • Patricia Urquiola, Studio Urquiola
  • Lucia van der Post, distinguished style writer and Times columnist, founding editor of the Financial Times magazine ‘How to Spend It’
  • Anton Mossa, sales and marketing director, Quintessentially
  • More very distinguished names about to be confirmed. Watch this space!

Friday 24 September, 1.30pm

Redesigning design, remaking making

Well, maybe it isn’t all made in China any more. Or soon won’t be. A powerful international group of design- ers, manufacturers and the creative director of Britain’s best known design-led retailer introduce and explore the new context in which things are designed and made. The possibilities of rapid manufacturing, consumer engagement in the process, the significance of craft and the designer’s perennial quest for control of a process he or she may not well understand are all thrown wide open.


  • Matthew Hilton, distinguished furniture designer
  • Luis de Oliveira, principal, De La Espada
  • Theo Williams, creative director, Habitat
  • Assa Ashuach, Assa Ashuach Studio and Ucodo

Friday 24 September, 6pm

Colour magic

How do people decide what will be the favourite colours for the next season, or the season after that? In a world where design pays a good deal more than lip service to fashion, it pays to unwrap the power and pull of colour in interiors and materials, and to match it with the mystery of the ‘touchy feely’ in texture and how and why we humans respond in the way we do. Plus some fascinating insights into the materials technologies that can make colour without pigment.


  • Annabelle Filer, principal, SCIN Materials Library
  • Justine Fox, editor, Mix magazine from Global Colour Research
  • Charlene Mullen, textile designer

Saturday 25 September, 1.30pm

The Tramshed Bicycle Extravaganza

A disparate but humorous collection of individuals who are passionate about bicycles contribute to the Tram- shed Live’s Grand Finale, at which, to steal the time honoured Murray Walker’s time honoured cliché, anything can happen – and probably will. The time is right for the bicycle to achieve greater social significance than ever before; it ticks all the environmental, fitness, urban design and wellbeing boxes; it is a design that can- not be improved upon. Or can it? We have bicycle designers, designers with and without bicycles, a designer creating bicycles out of wood for a famous furniture manufacturer, even an engineering innovation that will revolutionise downhill mountain biking. Bring your own bike and be prepared to be amazed!


  • Ben Wilson, designer not only of bicycles but a great many things besides;
  • Mark Sanders, MAS Design Products, designer of the Strida;
  • Jamie Anley, principal, JAM Design;
  • Luke Pearson, principal, Pearson Lloyd;
  • Chris Holloway, MESS Design

All sessions chaired by Aidan Walker, The Tramshed Live programme curator

The Tramshed
2010 London Design Festival

22 - 26 September
32 Rivington Street, London EC2A 3WQ
Free Entry

Opening Times
Wednesday 22 Sept:
4pm – 6pm Press Preview
Thursday 23 Sept: 11am – 8pm
Friday 24 Sept: 11am – 6pm
Saturday 25 Sept: 11am – 6pm
Sunday 26 Sept: 11am – 4pm