Dezeen Magazine

Hulger and Samuel Wilkinson win Brit Insurance Design of the Year Award 2011

The Plumen 001 light bulb, created by design brand Hulger and designed by Samuel Wilkinson, has been awarded the Brit Insurance Design of the Year Award at a ceremony at the Design Museum in London today.

Plumen 001 by Hulger

Hulger describe the sculptural CFL bulb as “the world’s first designer low-energy light bulb”.

Plumen 001 by Hulger

More about the design in our earlier story.

Plumen 001 by Hulger

Over 90 shortlisted designs (see our earlier story) across the fields of architecture, product, furniture, graphics, fashion, interactive and transport design remain on show at the museum until 7 August.

Plumen 001 by Hulger

Listen to our podcast with chair of the jury Stephen Bayley »
See the seven category winners »
See the full shortlist »

Plumen 001 by Hulger

More about the awards »

Here are some details from the Design Museum:

Stylish low energy light bulb wins the 2011 Brit Insurance Design of the Year

Beautifully innovative UK entry wins coveted international design award

British designer Samuel Wilkinson and product design company Hulger, have won the Brit Insurance Design of the Year 2011 for their stunning redesign of the low energy light bulb. Beating over 90 entries to claim the winning title, 2011 Jury Chair Stephen Bayley presented the award at today’s awards ceremony held at the Design Museum.

The Plumen 001 is an imaginatively sculpted energy saving light bulb, its beautiful silhouette and organic form was chosen as the overall winner from the seven category winners as the Brit Insurance Design of the Year. Stephen Bayley, 2011 Jury Chair said of the winning entry ‘The Plumen light bulb is a good example of the ordinary thing done extraordinarily well, bringing a small measure of delight to an everyday product.’

Low-energy light bulbs have never been regarded as a stylish product, the Plumen addresses this by creating an aesthetic bulb which works just like any low-energy bulb. By bending the glass tubes of a light bulb, Plumen have designed a product that uses 80% less energy and lasts eight times longer than an incandescent bulb. Compared with the standard fluorescent light, Plumen 001 is a beautiful light bulb designed to be seen.

Deyan Sudjic, Director of the Design Museum commented: ‘A worthy winner that is both beautiful and smart. It does away with the superfluous to achieve maximum economy of means. It’s a bulb that doesn’t need a shade and so goes a long way to make up for the loss of the Edison original.’

Jury member Will Self added: ‘I don't think any of the judges feel this is the dernier cri in terms of what will be done with the low-energy light bulb, but if you'll forgive the pun - they are definitely a light leading the way. 2011 was not a year to reward high-end design devised purely for conceptual reasons or added-value results. We felt these bulbs were neat, appealing and covetable in the right, affordable way. Light is, of course, primary to design, without it there can be very little, if any. The design of light sources is thus an elemental component of a design aesthetic.’

The Plumen 001 along with the other shortlisted designs are currently on show at the Brit Insurance Designs of the Year exhibition at the Design Museum until August 7 2011.

See also:


Winner 2010:
Min-Kyu Choi
Winner 2009
Shepard Fairey
Winner 2008:
Yves Béhar