"The original Plumen has been around for a few years but is difficult to use with some shades," Hulger cofounder Nik Roope told Dezeen. "The smaller version allows people to interpret it in new ways, either as a naked bulb or in combination with different shade options."
Like all compact fluorescent lamps, Plumen uses 80% less electricity and lasts eight times longer than an incandescent bulb.
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Here's some more details from Hulger:
We're delighted to announce the arrival of our new offspring, the Baby Plumen 001
Following the form of the Original Plumen 001 design, the Baby model shrinks into a more compact format. As either a single element or in series and clusters, the Baby Plumen 001 has all the character and dynamism the original but offers new options for shades and environments. The Baby Plumen 001 works like any other high quality low energy bulb, saving you 80% on your energy bills and lasting 8 times longer than a standard incandescent bulb.
The new compact form gives thousands of new options for shading and accessorising as the proportions work very well with many shades designed for incandescent bulbs. The Baby also works well in combination with the Original Plumen 001 as its forms echo one another, creating beautiful harmonies.