![Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-16.jpg)
Vera, Chapter One by KM and ÉM
Eleven designers including Tomás Alonso, Philippe Malouin and Study O Portable took the fictional character of a lady called Vera as their muse and presented the results in a west London basement during the London Design Festival.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-06.jpg)
Above: Veralyn Fragrance by Emmanuel Philip
Called Vera, Chapter One, the project was curated by Kirsty Minns and Érika Muller (KM and ÉM) and asked each participant to respond to one photograph of Vera, taken from a set discovered at a junk shop in the seaside town of Brighton.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-14.jpg)
The eclectic presentation included shoes with Corian heels, bottles of scent inspired by a visit to the sea and wallpaper depicting Vera's dreams.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-08.jpg)
Above: Conch Shells by Loris & Livia
See all our stories about the London Design Festival here.
![Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-23.jpg)
Photography is by Benedict Morgan.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-13.jpg)
Above: Play It Louder by Study O Portable
Here are some more details from KM and ÉM:
Vera, Chapter One is a multi-disciplinary exhibition orchestrated by KM and ÉM as the first part of an on-going project evolving around a fictional character.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-12.jpg)
Above: Play It Louder by Study O Portable
The first chapter has been exclusively launched during the London Design Festival in September 2011.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-15.jpg)
Exploring a literacy approach to design, this exhibition showcases an eclectic body of work, including product design, illustration, graphics and olfactive design, by some emerging international talent.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-05.jpg)
Above: Collection C by Eelko Moorer
Vera is a fictional character based on a series of photographs from a girl’s family found a few years ago in a second hand shop in Brighton.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-19.jpg)
A group of artists & designers have been commissioned to respond to one image from the series in order to create the first chapter of Vera’s fictive and collaborative biography.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-10.jpg)
Above: 1:4 by Philippe Malouin
Vera’s material and sensorial world is brought into reality through this speculative body of work.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-20.jpg)
The exhibition room becomes her intimate space into which the visitor is invited to discover an original series of suppositional artefacts.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-03.jpg)
Above: Vera's Dream by Arlette Ess
The works featured in this publication are the different responses from the commissioned artists and designers to a brief they were given in July 2010.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-18.jpg)
This brief is presented below to give you a deeper understanding of the thinking and working process behind this project.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-04.jpg)
Above: Strap Lamp by Camille Blin
‘There are thirty one photos of Vera in total, ten of them will be released for this first chapter. You are offered to choose one picture from the series to work from.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-17.jpg)
This image is the beginning of your narration. The work you will produce is a direct continuity of this photo and it will be one of the stories contributing to Vera’s fictional and collaborative biography.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-07.jpg)
Above: Vera's Vase by José Levy
You are free to respond to this image as you wish. Your answer might be realistic or fantasied, dramatic or comical, profound or superficial, emotional or practical – the tone is yours.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-22.jpg)
Your story can be rooted in the photo’s temporality but could also be anticipating or succeeding it.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-11.jpg)
Above: Secret Alphabet by Roma Levin
You can pick any detail from the image to build your own story – a character, a printed pattern, an object, a colour range, or any element which seems relevant to you.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-21.jpg)
What we think should be vital in the approach of your work is to keep Vera at the heart of the narration.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-09.jpg)
Above: Her Scarf by Malika Favre
We might sound mystical when saying this, but we believe that the work should almost be incarnating Vera rather than interpreting her.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-01.jpg)
Above: Aintree by Tomás Alonso
That it isn’t about telling what we think about her rather than making her come true.
![Vera, Chapter One by KM and EM Vera, Chapter One by KM and EM](https://static.dezeen.com/uploads/2011/10/dezeen_Vera-Chapter-One-by-KM-and-EM-02.jpg)
Above: Aintree by Tomás Alonso
We wish you the best for this adventure. We hope that Vera will inspire you. She is now your muse.’ KM & ÉM