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I nibbled Britain out of Jaffa Cakes by Dominic Wilcox

I nibbled Britain out of Jaffa Cakes by Dominic Wilcox

London designer Dominic Wilcox is building up to Britain hosting the Olympic games this summer by nibbling his way through 30 boxes of McVitie’s Jaffa Cakes to build models of UK landmarks and icons.

Watch this movie on Dezeen Screen »

The series includes depictions of the river thames, Tower Bridge, pound coins, the white cliffs of Dover, the Union Jack flag and the queen's guards.

I nibbled Britain out of Jaffa Cakes by Dominic Wilcox

Top: The Queen on a coin

Above: Stonehenge

He used the orange plastic wrapper as a filter to get the appropriate lighting effect for a sunset at Stone Henge.

I nibbled Britain out of Jaffa Cakes by Dominic Wilcox

Above: Stonehenge

Other examples of his work on Dezeen include a smart-phone stylus that straps over your nose, coat hooks made from unwashed paint brushes and a series of sculptures that feature tiny characters perched on the hands of vintage watches.

I nibbled Britain out of Jaffa Cakes by Dominic Wilcox

Above: The Queen's guards

Like Dezeen, Wilcox is based in the London borough of Hackney - see our showcase of design from the area here.

I nibbled Britain out of Jaffa Cakes by Dominic Wilcox

Above: Tower Bridge

Photographs are by Dominic Wilcox.

I nibbled Britain out of Jaffa Cakes by Dominic Wilcox

Above: The Loch Ness Monster

Here's the full story from Wilcox:


It’s quite a big year for Britain with the olympics coming up soon. In celebration of this, McVitie’s challenged me to create some British themed creations using their Jaffa Cakes.

I nibbled Britain out of Jaffa Cakes by Dominic Wilcox

Above: The Loch Ness Monster

I took my inspiration from friends who described their strange and unique methods of eating them.

I nibbled Britain out of Jaffa Cakes by Dominic Wilcox

Above: The white cliffs of Dover

I started to nibble and pick away, going through 30 boxes of Jaffa Cakes to try to get shapes that fitted with my British themed ideas.

I nibbled Britain out of Jaffa Cakes by Dominic Wilcox

Above: The Thames

One problem I had was when I got distracted by the radio and then looked back to see I had eaten the Loch Ness monster.

I nibbled Britain out of Jaffa Cakes by Dominic Wilcox

Above: The Union Jack

See the video and pictures of what I came up with below.

I nibbled Britain out of Jaffa Cakes by Dominic Wilcox

Above: The Queen on a coin

I nibbled Britain out of Jaffa Cakes by Dominic Wilcox

Above: Tower Bridge

I nibbled Britain out of Jaffa Cakes by Dominic Wilcox

Above: Tower Bridge

I nibbled Britain out of Jaffa Cakes by Dominic Wilcox