Homedia TV by
Robert Bronwasser

Milan 2013: Robert Bronwasser of Amsterdam design studio Smool presented a television set wrapped in fabric at Ventura Lambrate in Milan earlier this month (+ slideshow).

The Homedia TV by Robert Bronwasser has a curved fabric back and stands on brightly coloured legs.

“While the number of channels in the past 20 years has quadrupled, the industrial design of the TV exterior did not evolve,” explains Bronwasser. “The average telly is a technical black shrine constructed of hard plastic. And the worst part is, its uninspiring form is dominating our interior.”

The prototype TV was unveiled at Ventura Lambrate in Milan, where other designs on show included patterned rolling pins that make edible plates and a dining booth shaped like an old train compartment.

Elsewhere in Milan, Italian designer Luca Nichetto presented a lamp that’s the height, size and luminosity of a TV – see all news and products from Milan 2013.

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