Product news: New York designer Karim Rashid has created a faceted glass bottle and visual identity for American vodka brand Anestasia.
Karim Rashid referenced the angular strokes of the letters V and K in the word vodka when designing the asymmetric form of the Anestasia bottle, which he first began work on in 2012.
"The bottle's faceted form grew out of the gustatory feelings for the vodka – but also I actually played with the letters of vodka," Rashid told Dezeen. "The V's and K's made for great faceted forms."
Rashid was also responsible for the typography and logo for the product.
Zaha Hadid released a design for a curvaceous wine bottle for Austrian winemaker Leo Hillinger earlier this week and Nendo has previously created packaging for coffee-flavoured beer.