Paper fish dance to the beat in Isobel Knowles’
music video for singer Sally Seltmann

Dezeen Music Project: artist Isobel Knowles used cut-out paper shapes to create the animated underwater scenes of dancing swimmers and fish in this music video for Australian singer Sally Seltmann’s single Catch Of The Day.

Knowles used stop-motion animation to give movement to the paper shapes, shooting each element separately and building up the synchronised compositions digitally.

“The animations are shot frame by frame using a camera and a light box,” Knowles told Dezeen. “I shot most of the elements separately and then composited them, changed colours and added effects digitally, layering up each scene from small parts.”

Without a brief from Seltmann, Knowles was free to create her own interpretation of the track, which is the second single taken from the singer’s forthcoming album Hey Daydreamer.

“The music is quite rich sonically, but still quite simple and pop,” Knowles said. “I wanted to reflect this richness and playfulness with the visuals.”

“The cascading harps at the beginning of the song just instantly made me think of underwater scenes from movies and cartoons, so I followed my initial reactions.”

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