Nendo's ruler-like Scale watches measure time rather than length

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Scale watches by Nendo mark the time with ruler increments

Japanese studio Nendo's latest accessory design is the first from a collection of minimal watches with graphics taken from a draughtsman's tools (+ slideshow).

Nendo Draftsman watch collection

Following on from last week's boat shoes and eyewear, Nendo's latest design is called Scale watch and is part of the new Draftsmen series, featuring graphics similar to increments on a ruler.

Nendo Draftsman watch collection

"We hoped our design would function like a tool to help wearers measure time as they would measure length," said the studio.

Thin lines of various lengths surround the face, with hour markers extending to meet numbers that sit above them like inch or centimetre indicators.

Nendo Draftsman watch collection

These marks are printed directly onto the crystal rather than the face.

Nendo Draftsman watch collection

Two sizes designed for men's and women's wrists both have leather straps that pass through brushed stainless steel cases.

Nendo Draftsman watch collection

The larger men's watches come in all brown, all black, and a black strap and white face.

Nendo Draftsman watch collection

Three women's designs include white, brown, and black and white.

Nendo Draftsman watch collection

The watches will be sold at Japan's Seibu department stores from 25 June.

Nendo Draftsman watch collection

Nendo is fast becoming one of the world's most prolific design studios and has released over 15 products already this year. See more design by Nendo »

Nendo Draftsman watch collection

Photographs are by Akihiro Yoshida.