Neri&Hu installs continuous clothing rail through Comme Moi flagship store
Chinese studio Neri&Hu has designed the interior of fashion brand Comme Moi's first flagship store, installing custom-made metal rails and cage-like cabinets (+ slideshow).
![Comme Moi Flagship store by Neri and Hu](https://static.dezeen.com/uploads/2015/11/Neri-Hu_Comme-Moi-Flagship_Shanghai_Dirk-Weiblen_dezeen_936_10.jpg)
Located in Shanghai's Donghu Hotel, an Art Deco building completed in 1925, the store is laid out as a series of four sequential chambers, linked through continuous design elements.
![Comme Moi Flagship store by Neri and Hu](https://static.dezeen.com/uploads/2015/11/Neri-Hu_Comme-Moi-Flagship_Shanghai_Dirk-Weiblen_dezeen_936_3.jpg)
"The retail space is integrated with a continuous rail that threads through the individual rooms while forming the armature for custom designed hanging cabinets," said the architects.
![Comme Moi Flagship store by Neri and Hu](https://static.dezeen.com/uploads/2015/11/Neri-Hu_Comme-Moi-Flagship_Shanghai_Dirk-Weiblen_dezeen_936_2.jpg)
A grey-coloured terrazzo floor was also installed to unify the store's four sections, and occasionally extrudes upwards to form seating areas and a reception counter.
![Comme Moi Flagship store by Neri and Hu](https://static.dezeen.com/uploads/2015/11/Neri-Hu_Comme-Moi-Flagship_Shanghai_Dirk-Weiblen_dezeen_936_14.jpg)
Since its completion in the early 20th century, the building has undergone multiple renovations and changes in use – something the architects wished to highlight.
Mirrors and metal-mesh cabinets hanging from gold-coloured railings were added to contrast with the existing architectural materials.
![Comme Moi Flagship store by Neri and Hu](https://static.dezeen.com/uploads/2015/11/Neri-Hu_Comme-Moi-Flagship_Shanghai_Dirk-Weiblen_dezeen_936_13.jpg)
Custom-made display tables in the centre of the store are made from the same material as the storage cupboards, with wooden shelves.
![Comme Moi Flagship store by Neri and Hu](https://static.dezeen.com/uploads/2015/11/Neri-Hu_Comme-Moi-Flagship_Shanghai_Dirk-Weiblen_dezeen_936_6.jpg)
"These showcase cabinets stand out within the historic architectural surroundings to present the fashion pieces in a striking new light," said the studio.
![Comme Moi Flagship store by Neri and Hu](https://static.dezeen.com/uploads/2015/11/Neri-Hu_Comme-Moi-Flagship_Shanghai_Dirk-Weiblen_dezeen_936_8.jpg)
Fitting rooms are hidden away behind white linen curtains and scalloped-glass doors, and open out onto a runway-like corridor with a glass wall.
![Comme Moi Flagship store by Neri and Hu](https://static.dezeen.com/uploads/2015/11/Neri-Hu_Comme-Moi-Flagship_Shanghai_Dirk-Weiblen_dezeen_936_7.jpg)
The terrazzo flooring continues outside the store, where the architects have added a glass display case to house a mannequin.
![Comme Moi Flagship store by Neri and Hu](https://static.dezeen.com/uploads/2015/11/Neri-Hu_Comme-Moi-Flagship_Shanghai_Dirk-Weiblen_dezeen_936_1.jpg)
Earlier this year, Neri&Hu added bamboo-lined booths and green glass lampshades to a Shanghai bar and installed its vision for the home of the future at the imm Cologne trade fair.
![Comme Moi Flagship store by Neri and Hu](https://static.dezeen.com/uploads/2015/11/Neri-Hu_Comme-Moi-Flagship_Shanghai_Dirk-Weiblen_dezeen_936_0.jpg)
The Chinese studio, founded by architects Lyndon Neri and Rossana Hu, also designed a wooden cabinet with seven objects to represent the seven deadly sins that was shown during Milan design week 2015.
Photography is by Dirk Weiblen.
![Comme Moi Flagship store by Neri and Hu](https://static.dezeen.com/uploads/2015/11/Neri-Hu_Comme-Moi-Flagship_Shanghai_Dirk-Weiblen_dezeen_1.gif)