Neri&Hu installs continuous clothing rail in Comme Moi store

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Neri&Hu installs continuous clothing rail through Comme Moi flagship store

Chinese studio Neri&Hu has designed the interior of fashion brand Comme Moi's first flagship store, installing custom-made metal rails and cage-like cabinets (+ slideshow).

Comme Moi Flagship store by Neri and Hu

Located in Shanghai's Donghu Hotel, an Art Deco building completed in 1925, the store is laid out as a series of four sequential chambers, linked through continuous design elements.

Comme Moi Flagship store by Neri and Hu

"The retail space is integrated with a continuous rail that threads through the individual rooms while forming the armature for custom designed hanging cabinets," said the architects.

Comme Moi Flagship store by Neri and Hu

A grey-coloured terrazzo floor was also installed to unify the store's four sections, and occasionally extrudes upwards to form seating areas and a reception counter.

Comme Moi Flagship store by Neri and Hu

Since its completion in the early 20th century, the building has undergone multiple renovations and changes in use – something the architects wished to highlight.

Mirrors and metal-mesh cabinets hanging from gold-coloured railings were added to contrast with the existing architectural materials.

Comme Moi Flagship store by Neri and Hu

Custom-made display tables in the centre of the store are made from the same material as the storage cupboards, with wooden shelves.

Comme Moi Flagship store by Neri and Hu

"These showcase cabinets stand out within the historic architectural surroundings to present the fashion pieces in a striking new light," said the studio.

Comme Moi Flagship store by Neri and Hu

Fitting rooms are hidden away behind white linen curtains and scalloped-glass doors, and open out onto a runway-like corridor with a glass wall.

Comme Moi Flagship store by Neri and Hu

The terrazzo flooring continues outside the store, where the architects have added a glass display case to house a mannequin.

Comme Moi Flagship store by Neri and Hu

Earlier this year, Neri&Hu added bamboo-lined booths and green glass lampshades to a Shanghai bar and installed its vision for the home of the future at the imm Cologne trade fair.

Comme Moi Flagship store by Neri and Hu

The Chinese studio, founded by architects Lyndon Neri and Rossana Hu, also designed a wooden cabinet with seven objects to represent the seven deadly sins that was shown during Milan design week 2015.

Photography is by Dirk Weiblen.


 

Comme Moi Flagship store by Neri and Hu
Floor plan – click for larger image