Tom Dixon moves in to permanent store in New York's Soho
British designer Tom Dixon has opened a permanent home in New York's Soho neighbourhood, after experimenting with a number of temporary locations.
Dixon's new two-storey showroom is located at 25 Greene Street – a stretch popular with design brands. His neighbours include Artemide, Flos, and Lee Broom.
Opened last week to coincide with the city's NYCxDesign festival, the new Manhattan outpost forms the "east coast hub" for the brand, accompanying another store in Los Angeles.
It provides a permanent location in the city where customers can explore Dixon's furniture, homeware and lighting, following previous temporary locations on Howard Street, which opened for a year in 2016, and a retail space on Centre Street in 2015.
The 6,700-square-foot (623-square-metre) shop is spread across the ground and basement floors of a building completed towards the end late 19th century.
The exterior is lined with slender cast-iron columns fronting large windows that bring plenty of natural light into the space. The columns are an architectural detail typical to buildings in the area, which is known as the Soho-Cast Iron Historic District and was registered as a landmarked neighbourhood in the 1970s.
White columns with decorated tops are also found inside the showroom, providing a contrast to Dixon's contemporary designs.
The columns run down the middle of the open-plan ground floor and act to separate the room into different areas.
A long table is erected on one side to display a set of copper-covered items for brewing and serving coffee, with several conical Top Pendant Silver Lights hanging above. Gold-toned objects that decorate this area are offset by designs in electric blue.
The hue features prominently in the brand's The Blue, The Black and The Silver collection, which launched this month along with bathroom lighting called Hot + Wet.
Metallic tones continue across this floor, where Dixon's well-known Mirror Ball light is also displayed suspended in a cabinet. Meanwhile, a large copper-coloured sculptural light hangs down the large void created by the stairwell.
A glazed balustrade wraps around this gap, which offers views and natural light to the level below. Here, darker tones create a moodier setting for a series of intimate seating arrangements.
Designs on show in the basement include furry versions of the Wingback Chair and another two in millennial pink, as well as the S Chairs and Y Chairs, which are named after their profiles.
Along with the two US stores, the Tom Dixon brand recently relocated its flagship store in London to a former coal yard in the city's King's Cross.