Dezeen Magazine

Dezeen Jobs careers guide: Laurie Pressman vice president at the Pantone Colour Institute

Careers guide: Laurie Pressman describes her path to becoming vice president at Pantone Color Institute

Laurie Pressman began her career merchandising for US department stores, but is now vice president at the Pantone Color Institute. She reveals how she got there for the Dezeen Jobs careers guide

A psychology graduate, Pressman worked in various roles within the retail sector,  including product development and homewares buying, before joining Pantone in 2000.

Pressman has a deep understanding of "the role and influence that colour plays in consumer behaviour", which she combines with years of industry experience to help her in her current role at the Pantone Color Institute.

Consulting consumer brands, Pressman directly assists clients in refining and strengthening visual identity. "Everything I do involves an understanding of the pivotal role that colour plays in the design process" she explained.

Pressman's past studies have shaped her current career in a positive way: "I have been able to blend my past professional experience with my psychology training, spending my days doing everything I love most," she continued.

When asked to give advice to those starting out in their careers, Pressman reinforced the importance of patience.

"Learn from anyone and everyone that you can. Be open and work hard. One day each of your experiences will come together and you will blossom."

Read the full interview on Dezeen Jobs ›