Brdr Krüger's first showroom features soft colours and rococo references
Danish furniture brand Brdr Krüger has opened its first standalone showroom in Copenhagen, with an interior by Bunn Studio that references the history of both the company and the location.
This is the first time in Brdr Krüger's 133-year history that it is showing its entire furniture range outside of its workshop in Værløse.
The new showroom sits at the entrance to Odd Fellow Mansion, a rococo-style property in Copenhagen's old town.
"The historical address matches our heirloom, but we also want to be relevant in the present," explained creative director Jonas Krüger, who is descended from company founders Theodor and Ferdinand Krüger.
The challenge for Bunn Studio was to create an interior that matched the historic exterior, but also providing a contemporary backdrop to Brdr Krüger's modern collections.
The studio's response was to create a layering of colours, fabrics and textures. Coloured curtains overlay ornamental wall panels, in shades of yellow, brown, cream and blue.
"It was important for us to elevate, interpret and add depth to the concept," explained Louise Sigvardt, who leads Bunn Studio alongside partner Marcus Hannibal.
"Our initial thought, when we saw the space and the massive windows, was that it reminded us of an LA beach house overlooking the sea in a hazy afternoon light," she told Dezeen.
"We wanted to create a similar sensation of homeliness, but at the same time break the mould of the New Nordic wave."
The designers teamed up with Flugger – a Danish paint company almost as old as Brdr Krüger – to develop the colour scheme for the space. It echoes the shades found in some of the furniture pieces.
For the curtains, Bunn Studio used textiles that Sigvardt had previously designed for Kvadrat. They are arranged in varying lengths, to create an assemblage that references traditional rococo interiors.
"We wanted to add elements of surprise that the visitor would subconsciously remember," said Sigvardt.
"The goal was never to let the space stand in the background, but more to make furniture and scenery complement each other, with soft warm colours that hug the wooden furniture."
Brdr Krüger designs taking centre stage in the opening arrangement include the Phoenix sculpture by Farshad Farzankia, the Ferdinand Lounge Chair by OEO Studio and the Karm Sofa by Studio David Thulstrup.
These are complemented with lighting designs by showroom partner Nuura.
Other new retail spaces in Copenhagen include a flagship for sneaker brand Axel Arigato and a minimalist boutique for fashion designer Mark Kenly Domino Tan.
Photography is by Michael Rygaard.
Interior design: Bunn Studio
Lighting partner: Nuura
Curtain production: &Drape
Objects: Kähler, Holmegaard, Kay Bojesen, Georg Jensen
Rugs: Ege Carpets