Dezeen Magazine

Burger King rebrand

Burger King's new branding features in today's Dezeen Weekly newsletter

The latest edition of our Dezeen Weekly newsletter features Burger King's first rebrand in 20 years.

Commenters are divided over the revamp of Burger King's visual identity, which was designed by creative agency Jones Knowles Ritchie.

The American fast-food restaurant has rebranded with a simplified logo, packaging and uniforms.

Readers aren't convinced though, with one saying, "The logo isn't bad, it just looks old."
An aerial view of PCA-Stream redesign for Champs-Élysées
Champs-Élysées avenue in Paris to become "an extraordinary garden"

Other stories in this week's newsletter include plans to convert the Champs-Élysées avenue in Paris into a pedestrian-friendly public space, a floating home on a canal in Amsterdam and an Evian water bottle designed by Virgil Abloh.

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