Dezeen promotion: Swiss brand Laufen and Italian company Kartell have relaunched a flexible set of bathroom fixtures including ceramics, furniture, faucets and accessories, with campaigns shot by two visionary photographers.

Named Kartell by Laufen, the collection comprises furnishings that can be combined in various ways to create open and adaptable spaces, challenging traditional bathroom designs.

The relaunch expands on the original range launched in 2013 by Laufen and Kartell, introducing new colours and finishes to suit the "widest spectrum of tastes".

"Iconic, functional Italian design meets the industrial rigour of a leading Swiss ceramics brand, giving rise to a collection that breaks down the boundaries and barriers of the bathroom," explained Laufen.

"The new Kartell by Laufen catalogue offers a complete collection for the bathroom, marked by its innovative use of colour, based on the collaboration between two design companies, both excellent in their specific fields: Kartell and Laufen."

To relaunch the collection, Laufen created campaigns with two photographers that have very different styles and approaches.

Along with the more traditional product photography by Oliver Helbig, who captured the bathroom range in styled minimal vignettes, the company also hired fashion photographer Hugo Comte for a more experimental shoot.

In Comte's images, items from the collection are carried, sat on and leant against by models – like props in an editorial magazine spread.

Since the photographer primarily works in the fashion industry, the result is a very unique series of visuals for the bathroom brand.

The wide variety of products in the Kartell by Laufen collection include ceramic washbasins and toilets, as well as transparent shelving, mirrors and soap dishes.

There are also pared-back metallic faucets, stools, lamps and toothbrush holders, alongside bathtubs and bidets.

The mix of transparent objects and solid ceramic products are designed to create contrast, but all pieces are unified by their clean-cut finishes and geometric lines.

A highlight of the collection is the wide range of washstands, which include small space-saving units to larger rectangular models and circular versions.

All of the Kartell by Laufen washstands are made in thin ceramic and are available in colours ranging from a bright, classic white to glossy or matt black.

The statement Max Beam stools are also available in a range of colours, including transparent amber, blue and a smokey grey.

Like the stools, the All Saints mirror, Shelfish shelving, Rifly lamps or Sound-Rack stackable shelves are designed to suit a mix of residential living areas, not just bathrooms.

To find out more about Kartell by Laufen, visit www.kartellbylaufen.com or visit www.laufen.com.

Partnership content

This article was written by Dezeen for Laufen as part of a partnership. Find out more about Dezeen partnership content here.