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Photograph showing chairs round table in rustic interior with tiled floor

Cadiero chair by Jérémie du Chaffaut for Midi

Dezeen Showroom: French designer Jérémie du Chaffaut designed the Cadiero chair for Midi, which takes cues from vernacular furniture from the South of France.

Cadiero, which translates to "chair" in the Provençal language, references the traditional craftsmanship of Southern France via its seat and backrest, which are made from straw.

Photograph showing chair by window in rustic interior
Cadiero is a vernacular design from the Provence region of France

The rye straw used in the design is harvested from the banks of the Rhone, a major river that runs through France and Switzerland.

Straw is woven and fixed onto the chair's wooden frame – a process that requires a highly skilled local artisan.

Detail showing corner of chair seat
The straw is processed by hand

Cadiero represents Midi's brand ethos, which it describes as "a perfect balance between folklore, the know-how of excellence, and the innovation of forms and patterns".

"It's not about building yet another piece of furniture, or that one object too many," said the brand.

Product: Cadiero
Designer: Jérémie du Chaffaut
Brand: Midi
Contact: [email protected]

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