Dezeen Magazine

Nina+Co brings biomaterials into MONC eyewear store in London

Cornstarch-foam shelves meet mycelium display plinths in this London store that Nina+Co has designed for bioplastic eyewear brand MONC.

Nestled among a parade of high-end shops in Marylebone, MONC sells glasses made from bio-acetate – an acetate produced completely without fossil fuels – which are packaged using recycled leather cases and compostable cornstarch foam.

Exterior of MONC eyewear store in Marylebone, London
The first MONC eyewear location sits along a row of shops in Marylebone

When local studio Nina+Co was brought in to design MONC's debut store, the team was keen to incorporate biomaterials throughout the interior, while also taking the brand's short-term lease of the retail unit into account.

"Circularity was key," said the studio. "Almost everything we brought into that building was entirely bio-based or recycled."

"The furniture is expertly built to last but can be disassembled for re-use, recycling or return to the earth as nourishment."

Interior of MONC eyewear store in Marylebone, London
The store features a ceiling installation made from cornstarch foam

Upon entering the store, visitors find themselves under an undulating ceiling installation crafted from corrugated panels of cornstarch foam.

Thicker blocks of the material were used to create rows of squishy-looking shelves, which can be used for packaging or simply dissolved in water when they eventually start to show signs of wear and tear.

MONC eyewear store in Marylebone, London has shelves made from cornstarch foam
The foam was also used to form small shelves

Display plinths made out of mycelium – the vegetative part of a fungus – were dotted across the store to showcase different eyewear models.

In between the shelves, a couple of long mirrors are balanced on hunks of concrete that were salvaged from roadworks nearby.

Interior of MONC eyewear store in Marylebone, London
A recycled PET island sits at the centre of the store beside mycelium display plinths

The craggy concrete was chosen as a subtle nod to the rugged Dolomite mountains, which can be seen from the Italian town where all MONC eyewear is produced.

Nina+Co worked closely alongside Welsh manufacturers Smile Plastics and London joiner EJ Ryder to design the store's recycled PET island and bench seat, which are an apricot-orange hue.

As both furniture pieces were joined with mechanical bolts rather than glues, they can easily be taken apart, flat packed and transported to a different MONC store for reuse.

Walls throughout the interior were finished with VOC-free clay paint while the unit's existing floor was covered with a water-based sealant.

Interior of MONC eyewear store in Marylebone, London
The plastic was also used to form a bench seat

"Previous tenants had ripped up their floor to leave a plywood subfloor, with markings of the adhesive still evident and some paint bucket outlines," the studio explained.

"After a test patch, we were convinced that a simple water-based sealant would give it a beautiful depth and sheen with the industrial feel of concrete [while being] kinder to the planet and the budget."

Interior of MONC eyewear store in Marylebone, London
Walls were washed with a calming clay paint

MONC is one of five projects shortlisted in the small retail interior category of this year's Dezeen Awards.

It's going head-to-head with the Durat showroom by Linda Bergroth, which is decked out in an unusual mix of colours, and Aesop's Yorkville store by Odami with its oxblood-red balusters.

The photography is by Handover.