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Inside of Industry West showroom

Century-old building transformed into Industry West headquarters

Promotion: a 100-year-old structure in downtown Jacksonville, Florida, has undergone a sensitive restoration to house the online furniture brand Industry West's headquarters.

Industry West's headquarters is now based out of one of the few remaining commercial buildings from "the old city of South Jacksonville of 1907 to 1932".

The two-year adaptive reuse project involved refurbishing all three storeys of the 11,702-square-foot (1,087-square-metre) building, which dates back to 1912.

Industry West's showroom featuring neutral-coloured furniture
Industry West's showroom is housed in a 100-year-old building in Jacksonville

"The history of this city and this building is rich, and it's important that Industry West be good stewards of that history," said the brand's CEO Jordan England.

"This was not just another office project," added England. "This was an undertaking that required us to be considerate of one of the oldest buildings in one of the oldest cities in North America."

Industry West showroom featuring orange rug
The building is also an office for the brand

The renovation focused on transforming both the building's interior and exterior to meet Industry West's needs.

While the third floor is intended to be sublet, the first two floors now house the brand's showroom and offices, with glass-enclosed workspaces, conference rooms and a kitchen and dining space.

The project has preserved the building's historic features, including the original brick facade and staircase, while also incorporating new architectural features such as a skylight.

Industry West's showroom featuring wooden staircase
The project involved the refurbishment of the building's three storeys

"We feel the work done here respects the history of this building and city and also is representative of how Industry West is looking to shape the future of home decor and modern furnishings," said England.

Industry West will base its executive team in Jacksonville while also operating a showroom in Soho, New York City.

Outside of Industry West showroom
The project took two years to complete

Industry West is a furniture brand that creates bold furniture for both residential and commercial spaces.

Their handcrafted pieces are made from authentic materials and are featured in homes, restaurants, hotels and office spaces throughout North America.

Inside of Industry West's showroom
The brand designs furniture for both residential and commercial settings

"With furniture as welcoming as it is whimsical, Industry West emphasises comfort without constraint, providing elevated design staples for everyday spaces," the brand's website states.

To learn more about Industry West and its new headquarters, visit the brand's website.

Partnership content

This article was written by Dezeen for Industry West as part of a partnership. Find out more about Dezeen partnership content here.