Moderated by Dezeen's design editor Jennifer Hahn, the panel featured Cher Russo, creative director at Flamingo, Alda Ly, founder and principal architect at Alda Ly Architecture and Ayse Birsel, co-founder of Birsel + Seck.
Called Women's Wellbeing and the Power of Design, the talk explored how the nuance of the female experience shapes design practices in today's world.
The panelists discussed how they approach designing products, brands and spaces specifically for women.
The event was part of NYCxDesign, an eight-day festival running from May 18 to 25.
Russo joined Flamingo in 2022 as creative director and has since launched several campaigns focussing on reimagining body hair and care to be more responsive to women's actual needs and preferences.
Russo's 15-year began at marketing agencies such as Huge and Wednesday, before moving into in-house creative lead roles at beauty brand Estée Lauder and more recently beauty brand Glossier.
She is the author of a workbook titled Design the Life You Love, which combines self-help with design principles, and delivers lectures to organisations on how to apply design thinking to management processes.
Ly is the founder and principal architect of Alda Ly Architecture (ALA). ALA has designed two branches of Tia, a women's healthcare space in New York.
The talk took place 18 May 2023 at the HBF showroom in New York City. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.