Dezeen Magazine

Future Luxury Retail Design Competition graphic identity

Only two weeks left to enter Dezeen and Bentley's Future Luxury Retail Design Competition

There are just two weeks left to enter our Future Luxury Retail Design Competition, which invites architects and designers to define the future of luxury retail. Enter before 7 July.

The Future Luxury Retail Design Competition is a global design contest that seeks to explore the momentous changes taking place in the luxury industry.

The competition asks entrants to propose innovative ideas for both digital and physical luxury retail experiences in 2030 and beyond, in and out of the automotive world.

Proposals can be an automotive retail experience or an experience for another sector in the wider world of contemporary luxury lifestyle. Contestants are free to imagine any experience they like: real-world, digital, or a hybrid.

The contest, which is in partnership with Bentley, is free to enter for anyone over the age of 18 of any profession and from any country in the world.

See the full competition brief and rules for how to enter ›

Entries will be assessed by expert panel of judges

The competition entries will be assessed by a panel of judges made up of architects, designers and experts who specialise in retail. The judges will be joined by representatives from Bentley and Dezeen.

The best proposals selected by the judges will be revealed in August 2023. A top prize of £15,000 will be awarded to first place, while the runner-up will receive £10,000 and the third-placed entrant will receive £5,000.

How to enter

Entrants must produce visualisations depicting their concepts, along with supporting text to describe their idea explaining how it meets the brief.

Contestants should refer to Bentley's rich heritage of expert craftsmanship and technological innovation. Judges will be looking for ideas that provide a bespoke and personalised experience for customers.

For more information about how to enter, including the full brief and rules, visit

Partnership content

The Future Luxury Retail Design Competition is a partnership between Dezeen and Bentley. Find out more about Dezeen partnership content here.