Swiss home appliances brand V-Zug has opened its inaugural Milan showroom, combining soft hues and natural materials with high-tech appliances, as captured in this video produced by Dezeen.

Called V-Zug Studio Milan, the showroom was designed by Italian architect and interior designer Elisa Ossino to encapsulate a "poetic simplicity" through blending objects crafted from natural materials with appliances featuring reflective surfaces.

V-Zug Studio Milan has opened its doors during Milan design week

The studio showcases V-Zug's home appliances, such as ovens, cooktops and steamers, which are contrasted by furniture pieces created by Ossino in collaboration with artist Henry Timi.

According to V-Zug's global interior art director Gabriel Castelló Pinyon, the open-plan interiors are designed to evoke a "sense of hospitality" for its visitors.

The space is characterised by a neutral colour palette of soft hues, which create a subtle contrast with the materials incorporated throughout the space, such as sculpted stone and mirrored surfaces.

The showroom is flooded with ample natural light emanating from large glazings, while an off-white monolithic staircase with large circular openings cuts through the space.

Overlooking the Piazza San Marco, the studio marks the company's flagship showroom located in Italy, following the recent openings of its studios across Germany, Austria and Australia.

V-Zug Studio Milan is open to visitors from Monday to Friday during this year's Milan design week.

In addition to hosting a series of talks throughout the week, Ossino in collaboration with Timi also created a sculptural installation titled Time and Matter for V-Zug at Pinacoteca di Brera, which further explores the relationship between human experiences, design and technology.

See our Milan design week 2024 guide on Dezeen Events Guide for information about the many other exhibitions, installations and talks taking place throughout the week.

Partnership content

This video was produced by Dezeen for V-Zug as part of a partnership. Find out more about Dezeen partnership content here.