Design

Alchemy by Cristian Zuzunaga at The Temporium

22 December 2011

The Temporium: you can get 15% off Cristian Zuzunaga‘s new series of digitally printed scarves at our Christmas shop The Temporium, open until Christmas Eve in London.

His Alchemy collection features pixellated patterns as though zooming right in on a digital map of the city.

They’re made of wool and modal in Italy.

Here are some more details from Zuzunaga:

Alchemy is an ancient tradition whose philosophy underpins much of our work here at Zuzunaga. While in popular culture it is best know for turning metal into gold or creating an ‘elixir of life’, for us, alchemy is inherently about transformation.

Our Alchemy collection is about this process of transformation and follows its methodology. Each design starts from a photograph we have taken of the urban environment. We use this analog image and transform it into a digital one. This enables us to manipulate it and create designs that are then applied to products using different materials and printing techniques.

Alchemy transforms the real into the digital and back again. It transforms the elements and the landscape around us and creates products that enable us to appropriate our environment. It transforms our perceptions of reality and makes the invisible tangible.