Vape brand Iqos has partnered with Italian design brand Seletti to create an immersive installation for Milan design week 2025.

The installation aims to marry art, technology and design, featuring digital structures that incorporate typography and faces and a soundscape.

Visitors are encouraged to interact with the installation, using digital tools to influence the piece.

According to Iqos, the Sensorium Piazza is informed by Seletti's approach to classic and contemporary design and its own focus on innovation.

Curious X: Sensorium Piazza takes place from 7 to 13 April 2025 at Opificio 31, Via Tortona 31, 20144 Milan, Italy.