Car brand Lexus has created an installation for Milan design week 2025 titled A-Un, serving as an interpretation of the brand's software designed to personalise vehicles.

The interactive installation intuitively connects with visitors, Lexus claims.

Alongside A-Un, the brand presents the Discover Together exhibition, informed by its Black Butterfly technology and created by three people from Bascule Inc., Northwestern University and the Lexus Designer Team.

Lexus – A-Un takes place from 8 to 13 April 2025 at Superdesign Show, Superstudio, Via Tortona 27, 20144 Milan, Italy.