BMW Group Design, the design studio of car brand BMW Group, has created an installation for Milan design week 2025 titled Vibrant Transitions.
The design studios of BMW and MINI have partnered to create the joint installation, which aims to showcase both brands’ design and creativity.
The installation utilises light, textures and gradients to create a multisensory experience, including colourful corridors that guide visitors through the exhibition space.
Vibrant Transitions by BMW Group Design takes place from 8 to 13 April 2025 at Palazzo Borromeo d’Adda, Via Alessandro Manzoni 41, 20121 Milan, Italy.