During Milan design week 2025, football club AC Milan welcomes visitors to its recently-opened flagship store, celebrating the intersection between design and the sport.

During the week, the store is spotlighting reimagined, limited edition posters, created specially for the festival by Italian designer Fabio Buonocore.

The print aims to reinforce the brands initiatives to merge football with other cultural elements, including design, fashion and music.

Buonocore's work is informed by his previous campaign for the club's Fondazione Milan, titled Own Your Path, which was granted silver in the Society of Illustrators' advertising award.

AC Milan x Fabio Buonocore – Creative Fusion at the AC Milan Flagship Store takes place from 7 to 13 April 2025 at Bottega del Diavolo, AC Milan Flagship Store, Via Dante 12, 20121 Milan, Italy.