Branding agency DesignStudio hosts Sport, Style & Influence, a panel discussion exploring how branding, storytelling and design are shaping the rise of sports culture, during the 2025 edition of NYCxDesign.

The talk examines how athletes, leagues and creative collaborators are redefining what it means to build a sports brand today.

Speakers include creative strategist at Women’s National Basketball Association, Erynn Hughes; creative director at Major League Soccer, Roman King; senior director of partnerships at Boardroom, Tucker Hughes; director of Women’s Strategy at Zwift, Kate Veronneau; and principal at DesignStudio, Richard Swain.

Sport, Style & Influence takes place on 15 May 2025 at DesignStudio, 5-26 46th Avenue 3rd Floor, Long Island City, New York 11101, USA.