The Master in Luxury Brand Management course at Domus Academy supports students in developing management skills for luxury brands, with consideration of their social, cultural and demographic contexts.

The Master in Luxury Brand Management prepares students to navigate the luxury market with a cross-disciplinary and innovative approach. Luxury extends beyond products to encompass a brand's heritage, story and excellence, increasingly emphasising unique experiences.

The programme teaches how to balance creativity and business, situating a brand's purpose within broader social, cultural and demographic contexts.

Participants explore emerging luxury values, understand customer behaviours and social patterns, and uncover insights that enable brands to create meaningful, emotionally engaging and memorable experiences.

School: Domus Academy
Course: Master in Luxury Brand Management
Type: Postgraduate
Location: Milan, Italy
Course dates: February, September and November 2026
Application deadline: 90 days before the start of the course

Find out more about the course and apply ›

What will I learn during this course?

– A deep understanding of the luxury market and the skills to design omni-channel strategies that communicate a brand's heritage, story and innovation
– Analyse customer behaviour and social trends, generate actionable insights and create innovative luxury concepts, while applying critical thinking to make strategic, forward-looking branding decisions

What are the requirements?

– Applicants should hold a first-level academic degree (Bachelor's Degree or Academic Diploma) in a field related to the chosen study programme, along with an English language certificate (IELTS Academic or General, minimum 5.0)
– For the Dual Award, applicants must hold a Bachelor's degree not lower than a 2:2 (British undergraduate classification) in a relevant field. Those with a lower classification may still apply if they have at least one year of relevant work experience. An English language certificate is also required (IELTS overall 5.5, with a minimum of 5.5 in each component)

What facilities and resources are available?

– Design lab
– Media library
– Fashion design lab
– Media library
– Language support
– Career services
– Housing support

What career prospects can I expect upon graduating?

Graduates can pursue roles such as brand manager, product manager, marketing manager, digital communication expert, communication and PR manager or branding and marketing consultant.

Who teaches this course?

– Gaya Calabrò, course leader

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