Consumer electronics brand Samsung hosts an immersive exhibition during Milan design week 2026, following the statement: Design is an Act of Love.

The exhibition explores the people and human elements behind technology projects by showcasing experimental concepts along with commercial products.

Design is an Act of Love takes place at Superstudio Più, in the form of Samsung Design Open Lab – a laboratory for exploration where visitors can interact with the display.

The experience aims to demonstrate the importance of human-centric design and how it can create more personal, emotional and meaningful engagements with technology.

On 22 April, the brand hosts a talk with Dezeen's co-CEO Benedict Hobson exploring how human-centred design can transform technology use. Register for the talk here.

Design is an Act of Love by Samsung takes place from 20 to 26 April at Superstudio Più, Via Tortona 27, 20144 Milan, Italy.