Electric mobility brand Zeekr presents an immersive two-story exhibition during Milan design week 2026, as part of collective event Tortona Rocks.
The installation explores the process of developing a contemporary brand, taking visitors through the creative steps, from hand sketches and prototypes to the final product, ending with the display of their latest release, the Zeekr 7GT car model.
The exhibition also features an interactive, sensory textiles installation, created in collaboration with art studio Ejtech, and the Project Memora display, the result of this year's Zeekr's internship programme.
The showcase is organised by Zeekr Design, the brand's design arm.
Zeekr – The Art of Connection takes place from 20 to 26 April 2026 at Opificio 31, Via Tortona 31, 20144 Milan, Italy.