Swiss brand Laufen returns to the 2026 iteration of Milan design week with an exhibition demonstrating the evolution of the brand's identity, including its material research and use of technology.

As part of the exhibition, the brand presents the When Time Becomes Material installation, curated by German designer Konstantin Grcic.

The installation explores longevity in design and previews the company's new bathroom collection PAR.

The event also showcases a new iteration of Laufen's collaboration with Italian furniture brand Kartell, created under the direction of architect Ferruccio Laviani.

Laufen – When Time Becomes Material by Konstantin Grcic takes place from 20 to 26 April 2026 at Laufen space Milano, Via Manzoni 23, 20121 Milan, Italy.