Dezeen Magazine

Inception dish rack by Luca Nichetto for Seletti

Inception dish rack shaped like Manhattan by Luca Nichetto launches in New York

New York 2014: Italian designer Luca Nichetto has designed a silicone dish rack and desk organiser shaped like a 3D model of Midtown Manhattan for design brand Seletti.

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"During a visit to Stefano Seletti's office, a curious object on his desk caught my attention," said Nichetto. "It was a scale model of Manhattan, a gift from a friend. The object had no particular function, but it immediately gave me the idea to create something that played with the surreal proportions of the miniature metropolis."

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Nichetto took the form and created a silicone object that uses the height of the skyscrapers to support tableware as a dish rack and stationery as a desk organiser. Plates can rest along the streets and glasses hook over buildings like the Rockefeller Center.

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The name Inception refers to a scene in the 2010 Christopher Nolan film about infiltrating and manipulating dreams, which shows Paris folding onto itself as if made of rubber. Pink, blue and grey versions are available.

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Seletti will be showing Inception at the Wanted Design exhibition until 20 May.

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Other recent launches of work by Luca Nichetto include his Episode II range for De La Espada, also showing during New York design week,  and a range of ceramic tableware created in collaboration with Lera Moiseeva and debuted at at Spazio Rossana Orlandi in Milan last month.