Jacu Strauss is the creative director of hospitality company Lore Group.
Strauss began his architectural training in New Zealand and studied at the Bartlett School of Architecture and Westminster University in London. Throughout the design process he places emphasis on exploration and experimentation as a means to showcase the beauty and characteristics of each project and its context, uncovering the stories that bring to life the destination in which each Lore Group property sits.
Strauss and his teams led the complete redesign of the award-winning Dutch hotel Pulitzer Amsterdam, and the Lore Group's U.S. properties, Riggs Washington DC which opened in February 2020 followed by the Lyle which opened in April 2021. Most recently the team have overseen the redesign, refurbishment and launch of the One Hundred Shoreditch, a well-known hotel in East London. Strauss and his team design and create bespoke furniture, fixtures and equipment for each project. In addition, as senior designer at Tom Dixon's Research Studio, Strauss designed South Bank lifestyle hotel, including the award winning Lyaness bar, as Lore Group's creative director and designer.
When imagining and designing both the Pulitzer Amsterdam and Riggs Washington DC, Strauss relocated to each destination in order to live and breathe them, ensuring the properties reflect the communities around them.