One Hundred Shoreditch by Lore Group

Lore Group opens "grown-up" One Hundred Shoreditch hotel

Hospitality chain Lore Group has completed the One Hundred Shoreditch hotel in the building that formerly housed Ace Hotel's London outpost.

The rebranded hotel recently opened following a thorough refurbishment, which included the addition of new oriel windows on the building's facade.

Oriel windows on One Hundred Shoreditch
New oriel windows were added to the building's exterior

The hotel was designed by Lore Group creative director Jacu Strauss, who aimed to build on the foundation of the Ace Hotel London Shoreditch.

Designed by London-based Universal Design Studio, the Ace Hotel opened in 2013, but was shuttered in 2020 amid the coronavirus pandemic and never reopened.

Wooden totems
Wooden totems in the lobby were crafted by Jan Hendzel Studio

"People were sentimental about what it was before and while we never wanted to drastically change that, we wanted to reflect the new, more grown-up Shoreditch," Strauss told Dezeen.

"And we hope that the energy that people loved in the former property is even more present now."

Long wooden table in One Hundred Shoreditch
The lobby table from the Ace Hotel was kept and refinished

One Hundred Shoreditch has 258 rooms as well as three bars, a coffee shop and a restaurant named Goddard & Gibbs, which has a giant yellow rock sculpture as its centrepiece.

In the revamped lobby area, timber totem sculptures designed by Strauss and crafted by London-based Jan Hendzel Studio have been put in place, as well as a giant mirror.

Lobby bar in One Hundred Shoreditch
A large red paper sculpture is behind the lobby bar

In the interest of reducing waste, Lore Group said it tried to keep materials from the old hotel where possible.

The wooden floor in the entrance area remains the same, while a long wooden table has been refinished to give it a lighter tone, with the corners sanded into curves.

Cork wall panelling has been dotted throughout, while the existing cork ceiling was replaced with an acoustically insulated combination of timber strips backed by black felt to soften the disco music prescribed by Strauss.

An arrangement of giant scarlet paper flowers behind the counter distinguishes the lobby bar.

Seed Library in One Hundred Shoreditch
What was previously a nightclub has been replaced with a lounge-style cocktail bar

On the basement level, what was previously a nightclub has been replaced by a lounge-style cocktail bar named Seed Library.

The bar's design was informed by the films of director Stanley Kubrick with table lamps reminiscent of 1960s science fiction, juxtaposed with playful flourishes such as wooden wall panels fixed using metal racks taken from an office shelving unit.

Rooftop bar in One Hundred Shoreditch
Pink tiles and terrazzo tabletops characterise the rooftop bar

In the rooftop bar, powdery pink tiles matched with vivid pink terrazzo tabletops are intended to catch the sunlight, while green plants hang down from the ceiling in a concealed planter.

Also on the top level is a multipurpose events space where a colourful second-hand parachute has been attached to the wall.

Parachute on wall
A vintage parachute is fastened to the wall of the top floor events space

Strauss sought to add intrigue to other communal spaces with artworks, including pieces painted in-situ personally by him inside the lifts and tapestries in the corridors.

The rooms were designed to have a more laid back atmosphere with a mainly neutral palette.

"When you enter the bedrooms you need to shift your energy," explained Strauss. "The room should be a sanctuary – this is the place where you need calm."

Hotel room in One Hundred Shoreditch
The vivid hues of the rest of the hotel give way to a more neutral palette inside the rooms

In the bedrooms Berber carpets have been combined with a bed designed by Strauss with a shrunken base to create the illusion of floating.

Large artworks adorn the walls to provide colour, with playful slinky-like vases are filled with eucalyptus to scent the rooms.

Oriel window at One Hundred Shoreditch
Each oriel window has a unique furniture arrangement

Lore Group also operates Sea Containers, a hotel on London's Southbank, as well as the Pulitzer in Amsterdam and the Riggs and Lyle hotels, both in Washington DC.

Strauss led on the interiors for Sea Containers while a senior director at Tom Dixon's Design Research Studio.

The images are courtesy of Lore Group.

More images

Bar with pink tiles
Pink tiles
Plants in rooftop bar
Rooftop bar at One Hundred Shoreditch
Events space in One Hundred Shoreditch
One Hundred Shoreditch at dusk
One Hundred Shoreditch view at dusk
Artwork in hotel room
Room at One Hundred Shoreditch
Room details by Lore Group
Playful vase in One Hundred Shoreditch
Shoreditch hotel room
One Hundred Shoreditch hotel room
Seed Library bar